JOTO Extreme PRNext Weeks Episode

Sunday, February 7

Small Biz Newsmakers: Karen Gordon Mills

This week, President Obama proposed allocating $30 billion to the community banks that lend to small businesses. SBA Administrator Karen Gordon Mills will join us to further discuss the Administration’s plans to help small business owners.

American Business: Charleston Cookie Company

Judith Moore had always considered her Charleston Cookie Company to be more of a retail company than a wholesale one, especially since she placed a heavy emphasis on gift-giving. While the majority of her business was retail, she repositioned herself last year as a matter of survival as her sales started to shift. Her wholesale business now makes up the majority of her revenue while the retail side continues to shrink. She expects the wholesale business, which includes clients such as The Sanctuary Hotel and Dean and Deluca to grow further, but Moore will never give up the retail business.


Eric Frankel, CEO of Frankel Corporate Consulting
Steve Strauss small business columnist for USA Today and author of “The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business”

The Science of Selling

No matter what industry you’re in, it all comes down to sales. We’ll take a look at a day in the lives of three hugely successful sales people and find out how they get people to buy from them.

Do It Yourself: Writing a Press Release

Karla Jo Helms, CEO of JoTo Extreme PR, a public relations firm, provides tips on how small business owns can create an effective press release.