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Coca-Cola’s Super Bowl Ad Plans Include Social Media

Coca Cola Super Bowl“Coca-Cola is telling Pepsi-Cola that when it comes to Super Bowl advertising, you can walk and chew gum at the same time.”  When I read that line by Stuart Elliot I knew I had to post this on my blog!

Ahhhh. Cola wars! Having lived in Atlanta for 20 years I am definitely on the side of Coke.  The rest of the story is good and you can reach it at the link below.  Some of the key points are:

Visitors to the Coca-Cola fan page on Facebook (facebook.com/livepositively) will be able to share virtual gifts with friends, after which three things are to take place:

* The gift recipients get an image of a Coke bottle that is displayed on their Facebook pages and news feed.

* The gift givers will get a 20-second sneak peek at one of the two Coca-Cola Super Bowl commercials.

* Coca-Cola will donate a dollar to the Boys and Girls Clubs of America.

via mediadecoder.blogs.nytimes.com

 


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