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Client in the News: Steered Straight’s Michael DeLeon Sets the Record Straight on the Epidemic of Vaping

CLIENT IN THE News

Vaping: The Newest Epidemic.

HeartJoTo PR client, Michael DeLeon, Founder/President of Steered Straight, was featured in an interview on iHEART Radio/WOR-AM exploring Vape and Death: Newest Epidemic Leaves 35 Dead and Over 1500 Hospitalized.

The cruel tragedy of this epidemic is that most of the victims of vaping related illnesses involve young adults around age 23 and most of the vaping related deaths are adults around age 45–but most of the long-term illnesses and death will manifest in children under 18 years old. In a recent federal survey, researchers found that more than 25 percent of U.S. high school students have used an e-cigarette in the past 30 days. Michael DeLeon, the number one booked school presenter in America on drug related issues has surveyed more than 15,000 middle and high school students already this school year and has found that number is more than double.

The FDA wants to make a clear distinction that the modified risk claim was approved–snus are not FDA approved. But DeLeon said the distinction may get lost in the advertising copy.

“I saw the vaping epidemic happen years before it did—and snus could be the next big thing with this modified messaging. We need to educate kids now before any more deaths happen in this country from nicotine,” said DeLeon.

Michael DeLeon has become the #1 School Presenter in America, visiting 616 schools to date in 40 states in 2018 alone. Michael is the leading subject matter expert on vaping and current youth drug trends. He is the Founder and CEO of Steered Straight, a non-profit organization providing educational programs and materials to youth, families, and communities across the country and around the world. He is a thought leader in the addiction and substance abuse community and is an advocate for social and public health change, parent/teacher education, and is spearheading multiple anti-vape campaigns and awareness programs. Visit https://www.steeredstraight.org/

 WOR-AM is a radio station owned by iHEART Media, Inc. The news and talk format target listeners ages 18-64.

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