Managing Dark Data Not a One-Off Task, But Ongoing Effort
JoTo PR client, Sky Cassidy, CEO of MountainTop Data, was featured in an article in TheHack.Com titled, Dark Data: How to Deal With the Bastard Son of Big Data.
Over the past few years, we have gained tools, platforms and solutions that have empowered us to store and process an ever-increasing amount of data – which, in theory, within the corporate landscape, means having a greater ability to extract information that can be used for analysis, predictions and elaboration of commercial strategies. But are all the data that companies keep really useful?
Sky Cassidy, CEO of MountainTop Data, compares the obscure corporate data to those photos you probably took on your last vacation and never viewed them again. “It’s all that information that companies collect in their regular business processes, they don’t use it, they don’t have plans to use it, but they will never throw it away. These are web logs , visitor tracking data, videos from surveillance cameras, emails from former employees, etc. ”, he explains. Poor management of dark data can represent a series of problems, including unnecessary expenses with infrastructure to store this data and greater difficulty in ensuring compliance with data protection laws.
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails. They provide marketing lists, data cleaning, data appending and data maintenance services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com
The Hack is a major online publication based in Brazil with reports, tutorials and exclusive news.
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