Client in the News: Sky Cassidy, CEO of Mountaintop Data, Outlines how to Create Email Marketing Content to Boost SEO Traction



How Targeted Email Marketing can Improve Search Engine Rankings

JoTo PR client, Mountaintop Data, was featured in a PCMag piece titled, 7 Ways Email Marketing Can Boost Your SEO Ranking

When you’re implementing a marketing plan, email still has to be a key component. As a low-cost way to quickly and measurably engage with customers, email marketing has a fantastic value proposition. But it’s one that’s actually better than many marketers realize because good email marketing can also positively affect your search engine optimization (SEO).

SEO is the almost-science of ensuring that your content, whether it’s marketing, articles, or an e-commerce website, appear as high up as possible when your target audience performs web search operations on popular web search engines, typically Google. While it may not appear as though there is a direct connection between an email marketing message and optimizing your placement in search results, as long as you’re placing your email content on your website or linking to it, you can build that bridge.

Sky Cassidy, CEO at Mountaintop Data, a business-to-business (B2B) marketing intelligence firm, further emphasizes the importance of creating good email marketing content. “Personalize content based on verticals and the demographics of who you are targeting,” Cassidy said. “The more targeted and relevant your emails, [the more they will help you] amplify positive SEO results.”

MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com

PCMag is as an independent guide to personal computing and the Internet.

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