Business Leaders Doubt Accuracy of Company Data
JoTo PR client, MountainTop Data, wrote a byline in a DZone titled, Dirty Data a Persistent Hurdle for B2B Companies.
Reports have shown that 10 to 25 percent of B2B marketing database contacts contain critical errors. Inaccurate or dirty data can cause expensive marketing activities to go to waste. Some examples consist of data inaccuracies, duplication, or data including those who are no longer with the respective company. This negative effect can ripple throughout a company, potentially causing double digit losses in overall revenues.
However, there is always a percentage of dirty data in even the cleanest CRM with an acceptable level of inaccuracies. What percentage you can be at before you go over the dirty data tipping point varies, but if your key fields are accurate 90 percent or more of the time then it will suffice. In fact, if you were to get your data 99.9 percent accurate, you’d be wasting money on accuracy.
Additional examples of issues created by poor data include:
- Sending a message to the wrong target audience.
- Poor email marketing traction or even blacklisting.
- Inaccurate identification of customer segments due to inaccurate firmographics.
Nevertheless, if you don’t have the expertise in-house to clean and maintain company data, don’t waste marketers’ time having them work on data cleaning themselves. There are many companies that specialize data cleaning and maintenance.
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails. They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com
DZone is an internet forum for technology development. Includes user submitted news and articles.
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