Client in the News: Sky Cassidy, CEO of MountainTop Data, Details how AI has Elevated Companies’ Marketing Efforts

Client In The News

cms-critic-logo-300x84.pngRevenue Expansion Correlates to Executives’ Understanding of AI

JoTo PR client, MountainTop Data, was highlighted in a CMS Critic titled, Revenues Lost−34% of Marketing Executives Not Sure How to Use AI.

According to a global survey of 600 executives, nine out of 10 companies use AI to improve their marketing outcomes. Most importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing. Yet, there is untapped potential left in the wings. A recent Business Insider Intelligence report found that “when asked to choose which trending technology they felt most unprepared for, AI was the answer of 34% of global marketing executives.”

As an example of AI marketing done correctly, Netflix has projected that its AI-powered personalized recommendations save it $1 billion in revenue annually by avoiding canceled subscriptions via engaging customers with relevant email content. “There is perhaps no greater area where AI helps marketing than with emails,” Sky Cassidy emphasizes. “The most successful email marketing campaigns focus on creating highly personalized emails. AI helps determine the interests of customers so you can generate insightful, data-driven messages.

MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com

CMS Critic covers content management systems, web site design and enterprise content management.

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