Changes in Customer interactions and Blockchain Adoption Headline Digital Retail
JoTo PR client, Chargebacks911, wrote a bylined article in Retail TouchPoints titled, Three Online Retail Trends And Predictions For 2019.
NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently. Based on what I observed, there a few key trends and predictions to watch for in digital retail in 2019: Conversational and voice-enabled commerce on the rise, potential for another round of blockchain adoption and specific fraud tactics will be obstacles.
It might sound a little strange, but the key to customer comfort and accelerated growth with the conversational approach is automation. Taking a hybrid automated/live approach to service is already a popular solution. In fact, about 85% of customer interactions online will be conducted without a human service provider by 2020. Additionally, 2019 may bring on a renewed interest in blockchain platforms. Blockchain technology holds tremendous potential for supply chain management, tracking products and shipments and managing inventory. If one or two major players sign on in 2019, blockchain adoption can accelerate rapidly.
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Retail TouchPoints highlights the latest news from the different newsletters of Retail Touch Points and provides in-depth analysis from the major areas of the other newsletters.
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