Client in the News: Monica Eaton-Cardone Comments On 10 Tips To Help Boost Online Sales This Holiday Season


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JoTo PR Client, Monica Eaton-Cardone, was featured in the American Express OPEN Forum in an article titled, 10 Tips To Help Boost Online Sales This Holiday Season

It’s no secret the holidays are the prime time to shop for holiday gifts in such staggering numbers that it makes this time the make-break point for many retailers. This kind of shopping is becoming more and more of an online experience than a “wait-in-line” one.

Within the 10 tips, each was provided by a different influencer. Monica Eaton-Cardone’s tip was featured #4 and talked about the idea of companies no longer being able to relay on customer loyalty so an emphasis on personalization needs to be prevalent in everything you do.

“Customers return to the merchants that offer a personalized experience,” she says. “They want to see the kinds of products they typically shop for, as well as new recommendations based on their history.”

Monica Eaton-Cardone is an accomplished entrepreneur, speaker, author and industry thought leader who is internationally recognized for her expertise in risk management, chargeback mitigation, fraud prevention and merchant education. Eaton-Cardone found her calling as an entrepreneur when she sold her first business at the age of 19. She later became an eCommerce merchant; and after grappling with chargebacks and fraud, she took it upon herself to develop a comprehensive, robust solution that combined agile technologies and human insights. Today, Eaton-Cardone’s innovations are helping thousands of organizations achieve sustainable growth, and she continues to pioneer loss-prevention best practices as CIO of Global Risk Technologies and COO of Chargebacks911. Eaton-Cardone is a champion of women in IT and business leadership, and aims to inspire the next generation of young innovators through her nonprofit organization, Get Paid for Grades.

The American Express OPEN Forum serves as an online resource and social network for business owners. Offers informative videos, articles, expert blogs and aggregated content from around the Web to help members grow their business.

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