Consumer Interest Demands Trust from Businesses and Media Outlets
Karla Jo Helms, CEO of JoTo PR, wrote a bylined article in PR News Online titled, PR Can Find Success in the Fake News Era by Communicating More.
Today’s insatiable demand for news and information has led to the Fake News Era. In fact, 91% of journalists feel pressure to get things right as new media forms have gained traction; consumer demand has given rise to a 15% increase in podcast listening since 2008; digital advertising spending is taking up more than 50% of marketing budgets; the number of YouTube channels making six figures is up 50% over 2016; and 15,000 verified Twitter accounts are journalists, making them the highest-grossing profession.
The question for communicators is how businesses can slice through mass media, manage their brand and stay solvent at the same time? Three simple steps can help: Promote intelligently, create a communications plan that follows your business plan and ensure sales and marketing augment PR.
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. Giving hope and help to meaningful and purposeful businesses is what makes JoTo PR motivated to impact the world positively and for the optimism to help more people. For more information, visit JoTo PR online at https://www.jotopr.com.
PR News Online is a resource for news and strategies on PR and Marketing. The publication’s news and tips on crisis management, investor relations, measurement, media relations, marketing, market research, new media.
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