Diversity, Growth and Proximity to the Shore Attribute to Tampa Bay’s Allure
Karla Jo Helms, CEO for JoTo PR, was highlighted in The Native Society, KARLA JO HELMS: CEO, JOTO PR.
Karla Jo is the CEO and visionary behind JoTo PR, who cut her teeth in PR via Crisis Management, working with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the graces of public opinion. She is a hands-on executive who hand picks the PR professionals who work on her team to ensure client results always meet client expectations.
Helms speaks globally on public relations and how corporations can harness it to drive markets and discusses what she loves the most about her Tampa, Florida. “The diversity; the heat (yes, I am crazy, I love it); the growth—the area is really growing; the food (aka the tacos); the alligators; the hurricanes… something really special about being on the water—we have some of the best beaches in the world… what else?!?!?” She states media interviews and overseeing PR strategies and major responsibilities of her post while sneaking in a taco on #TacoTuesday.
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measured it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those findings. Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Experienced in crisis management, she learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion determines whether one company is happily chosen, or another is brutally rejected. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and proven digital media methods. This unique skill enables them to increase market share and improve return on investment (ROI) for their clients—beating usual industry standards. For more information, visit https://jotopr.com.
The Native Society is an online publication covering influential business people. It inspires thought leadership via its positive perspective platform and encourages global health.
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