Client in the News: JoTo PR CEO Karla Jo Helms Identifies the Silver Lining of Fake News

Client in the News: JoTo PR CEO Karla Jo Helms Identifies the Silver Lining of Fake News

Fake News Cultivates a Deeper Appreciation for Journalists

JoTo PR was featured in an article by MediaPost titled, “Fake News” Possible Benefit. The report shows the insatiable demand for news and information has led to a consumer-driven economy, where consumers are more informed and are running the show. “Fake news” accusations appear to have created a “credibility crisis” and impacted public trust in the media, JoTo PR CEO Karla Jo Helms says, “but we’ve seen an increase in the number of media outlets carrying news to the public, and the amount of content the media is putting out.”

Therefore, Helms highlighted the underlining benefit behind fake news and the adverse effect it’s had on members of the press. “If anything, the ‘fake news’ phenomenon has created a greater appreciation for journalism that exhibits integrity, objectivity and accuracy. Media outlets that have adapted to meet consumer expectations are finding that it’s possible to thrive in today’s market, and that a growing number of people are willing to pay for quality reporting.”

After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measured it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Experienced in crisis management, she learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven digital media methods. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency.

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