New Sandwich Generation to Care for Boomers Sooner than Later.
JoTo PR client, John Clifford, COO of Ensurem, was featured in an article in News Break titled, 10,000 Baby Boomers Hit Age 65 Every Day; Millennials Must Arrange for Care.
Technology has made it possible for baby boomers, those born between 1946-1964, to live longer. Currently, their average life expectancy in the US is 78.9 years. Yet, the age they require care is getting younger, averaging 66 years. As senior care progresses, the age of their caregivers is also proportionally decreasing. In 2018, survey results showed that the average age of a caregiver has dropped to 47 years.
Typically, the responsibility of care falls on the children of seniors known today as millennials, or those born between 1980 to 2000. The relationship between these two generations, however, can substantially impact the care seniors receive from their children. With recent accounts of a dismissive phrase, “Okay, Boomer,” going viral on media outlets globally, the cultural gap between these two generations is widening.
John Clifford urges millennials to “View their senior counterparts as more than just “Boomers,” but as parents whose lives will depend on the quality of care they receive from their children. Millennials, however, are encouraged to arrange for care if they are unable to fulfill the caregiver role by becoming educated on Medicare and Medicare Advantage systems.”
Ensurem, headquartered in Clearwater, FL, is a leading technology and product distribution company serving carriers and consumers within the massive U.S. senior market. The company provides end-to-end solutions for carriers, including product development, digital marketing, and consumer-centric front ends and back end. For more information, please visit Ensurem.com.
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