Client in the News: ePlanet Communication Marketing Featured In Contact Center World

Outsourcing an Integral Part of Business Growth Strategy

JoTo PR client, ePlanet Communication, was featured in a highly-targeted industry news article in Contact Center World entitled Using BPO to Grow Your Business.

Small businesses and startups are beginning to recognize benefits outside of cost savings to meet their unique needs. More and more, startups are viewing outsourcing as a way to remain competitive, innovate and grow. An Economist report indicates that 37 percent of companies use outsourcing as a growth hack.2 Startups are discovering that outsourcing allows access to top talent without a great expenditure, lowers the risks associated with intellectual property and frees up time better spent on marketing or product development. In fact, the Economist reveals that outsourcing can boost productivity and competitiveness 10- to 100- fold.2

“I would caution startups to thoroughly vet a BPO before hiring them” said Asad Khan, CEO of business outsourcing provider ePlanet Communications, in a news release. “Ample research is advisable when looking to hire an outsourcing partner to ensure that they will be able to work well within a company’s development strategy.”

Khan noted that beyond industry expertise and security related issues, location is important to consider, as different countries and cultures offer better fits for different needs.

“ePlanet Communication is a global business process outsourcing provider with extensive experience in call center operations, digital media solutions, and direct response solutions. By using its integrated channel management capabilities and highly-trained staff, ePlanet develops and deploys inbound and outbound customer support fully integrated with its clients’ marketing campaigns.”

Contact Center World  is a daily online magazine that is dedicated to bringing business professionals the latest information on issues relating to call centers, contact centers, CRM, help desks and customer service. The site caters to executives and senior managers involved in business decision-making.

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