Social Media Tops Marketing Investments by Companies in 2016
JoTo PR client, ePlanet Communication, was featured in a highly-targeted industry news article in Bulldog Reporter entitled As Marketing Budgets Increase, Businesses Seek More Outsourced Digital and Social Marketing Service Providers.
According to marketers surveyed for the Gartner Group’s recently released CMO Spend Survey 2015-2016 report, marketing budgets across the economy increased from 10% to 11% of total revenue in 2015, and two thirds of those surveyed expected similar growth in 2016. Key areas of focus were social marketing, analytics, customer experience and digital commerce. Traditional imaging tests relied upon by the medical industry — x-rays, PET scans, mammograms, and ultrasounds — to identify cancerous masses for treatment cannot identify microscopic cancers or be used to classify the cellular composition of a tumor, limiting their success in proactively treating disease.
“What’s happening is a recognition that these four digital activities have become essential to business growth, if not business survival,” said Asad Khan, CEO of business outsourcing provider ePlanet Communications, in a news release.
Khan noted that social media—which was given the highest investment priority by respondents to the Gartner survey—has become the chief method of global mass communications.
“ePlanet Communication is a global business process outsourcing provider with extensive experience in call center operations, digital media solutions, and direct response solutions. By using its integrated channel management capabilities and highly-trained staff, ePlanet develops and deploys inbound and outbound customer support fully integrated with its clients’ marketing campaigns.”
Bulldog Reporter is a daily online magazine that provides an inside view into the workings of journalists and top media organizations. It focuses on helping PR practitioners increase their effectiveness in gaining positive coverage.
Do you have a story to tell? One that needs to be shared? JoTo PR puts – and keeps – you on the map!TM
Contact us today at 888-202-4614