Client in the News: Clickback on the importance of the right promise in Marketing Sherpa

Providing More Than What Your Competitor Does


JoTo PR Client, Clickback, was featured in a byline article on MarketingSherpa entitled “The Importance of Making the Right Promise With Your Marketing”

There is a break between customer expectation and product delivery that goes through the mind of every professional marketer. Inside marketing, everything you do builds on the expectation of what you are promising. It builds desire. Customers can only become confident that you deliver what you promise once they take a leap and purchase your product or service.

Finding the ideal customers your product services better than the other guys is the idea that Kyle Tkachuk, CEO of Clickback, weighed in on. “When you consistently over-deliver on one specific benefit or promise to a niche audience, you create trust, which in turn builds a strong brand — unfortunately, the opposite is also true.”

Founded in 1996, Clickback is a software as a service (SaaS) lead generation company that helps thousands of marketing professionals solve their companies’ lead growth problems using Cloud-based B2B lead generation software products uniquely designed to accelerate lead growth. Clickback is one of the world’s first SaaS companies to offer email lead generation software to its customers that provides a safe and proven method of securing profitable B2B leads to mid-market and enterprise companies. Clickback has been able to identify over 300,000 leads for their users, in part by implementing Clickback WEB, a software designed to identify unknown visitors to a company’s website and utilize them as leads. In 2016, Clickback became one of the first email service providers to be 100% IPv6 (Internet Protocol Version 6) compliant to maximize deliverability for customers. IPv6 allows for 340 undecillion IP addresses, ensuring there will be no shortage and that devices will be able to remain communicating with one another – imperative for compliant B2B marketers today.

MarketingSherpa is written for business professionals and teaches online businesses howto market to other online companies. It lists news, interviews and case studies from the latest Web site news makers.

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