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Chrysler, Eminem and Social Media – Strategy vs. Spin

handMousevia commpro.biz

Does Chrysler have a PR strategy? Read this commpro.biz blog post and then decide what you think about the recent firing of a New Media Strategies employee for accidentally tweeting out a snarky f-bomb tweet on Chrysler’s company account versus Chrysler continuing to pay Eminem, an uber potty mouth, as their celebrity spokesperson.


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