PR is such a powerful technology – I couldn’t help but blog about this. What sort of message does it spread to people, kids and society on a global basis when a celebrity says “Stay off the crack unless you can handle it socially.” Huh? I actually had a debate with someone tonight about Charlie Sheen – the guy thought Charlie was actually winning (“bi-winning” from his interview on ABC.). Here’s food for thought: how about someone like Charlie Sheen making a stand against drugs and helping kids learn the Truth About Drugs (visit – a really cool site.) That’d really be winning! And a positive use of PR.