In essence, PR is a business owner’s best weapon – what you turn to in the bottom of the ninth when all bets are off. But many companies today don’t understand what PR is and the value it can bring. Read on... Read More
Here at JoTo we consistently field the questions: “What is PR?” and “Why does my business need it?” According to Public Relations News, “Public Relations is the management function which evaluates... Read More
Search Engine Optimization (SEO) is one of the cornerstones of what public relations (PR) is today. SEO and PR: the two complement each other – real PR cannot exist without SEO in today’s digital media.  At... Read More
The History of Press Releases and Their Importance to PR Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered by some to be the founder of modern public relations. The term Public Relations is... Read More

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