#PRWIN or #PRFAIL – you decide!

#PRWin: Greggs “Bribe” to Google is PR Sweetness

Who doesn’t love doughnuts? (Anyone who doesn’t can see themselves out now 😉). For the rest of us, the tasty treats are basically beyond reproach. So, when a PR mishap occurs, even one that’s completely not your fault, sometimes your signature...
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#PRWin: IHOP Changes Name, Public Loses Mind

#PRWin: IHOP Wins Over the Public with Hamburgers? In case you didn’t know, “IHOP” is short for The International House of Pancakes. The famous breakfast food restaurant chain began using the shorter acronym back in 1973. At the time they were using...
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#PRWIN OR PRFAIL: Is There Such a Thing as Too Much Jeff Goldblum?

It was a shot in the film Jurassic Park that lasted about three whole seconds. Dr. Ian Malcolm a.k.a. Jeff Goldblum, after a T-Rex tries to have him for lunch, recovers from the attack, reclining with his shirt undone, looking…well, depends on...
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#PRWIN or #PRFAIL? Coming to a Bus Stop Near You! Human Bodies Sealed in Plastic

There’s nothing wrong with promoting a new TV series and films with props. It’s an effective gimmick that draws crowds, especially when it comes to shows with built-in audiences. Science fiction fans are especially drawn to these kinds of stunts....
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#PRWIN or #PRFAIL: The Influencers… They’re Coming for Your Kids

In the olden days, practitioners of scaaaary magic used to be called witches (or wizards), but today, one might call them… influencers. After all, these social media stars amass vast followings through both paid advertising and algorithmic hocus pocus,...
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#PRWIN or #PRFAIL? Companies Ditch Ruthless Profit Motive… Shareholders Lose Out… NOT!!!

Surveying the wreckage of decades of corporate greed, the CEOs of nearly 200 major U.S. corporations decided they have a different idea: capitalism with a conscience. These business titans all belong to the The Business Roundtable, a group of prominent...
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#PRFAIL or #PRWIN?: The Salt Lake Tribune Is On A “Mission”

The opera, the ballet, the symphony… the newspaper? If you live in Utah, there might be one more nonprofit institution giving you a call in hopes of an end-of-year gift. The Salt Lake Tribune is making waves in the journalism world by being one of the...
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#PRWIN or PRFAIL: Zuckerberg? Honest or “PR’ing” us?

As a company CEO, there are few greater nightmares than a widespread hashtag campaign to #delete[your company here], but that’s what Facebook CEO Mark Zuckerberg is facing in the nightmarish aftermath of the Cambridge Analytica data debacle. As a quick...
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