PR Tips

Crisis Communication Regardless of who you are or what kind of organization you run, everyone and every business runs the risk of a crisis. When that happens, what’s the best plan of action? Bury your head in the sand? Eventually... Read More
Agile Content Similar to news outlets, some of today’s leading PR firms and organizations, in order to demonstrate their authority and engage audiences, put out video, visual, and written content in real time. By staying... Read More
As in most things, there is a right way and many wrong ways for businesses to utilize Public Relations in an attempt to get public attention.   I see examples of misguided PR efforts pretty regularly. To draw a... Read More
For our loyal JoTo Mojo readers, we are including a JoTo PR Tip – keep reading to learn how to leverage your PR to drive sales. PR is influential in promoting your brand or company but unless it’s done correctly,... Read More
Search Engine Optimization (SEO) is one of the cornerstones of what public relations (PR) is today. SEO and PR: the two complement each other – real PR cannot exist without SEO in today’s digital media.  At... Read More

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.