PR Tips

Marketing and PR – What the [BLEEP]’s the Difference?

It’s a question I get a LOT. And if you’re among those asking it, you’ve come to the right place. Don’t feel bad if you think they’re one and the same – it’s a common misconception that even the most seasoned business executives make. On...
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#PRWin: IHOP Changes Name, Public Loses Mind

#PRWin: IHOP Wins Over the Public with Hamburgers? In case you didn’t know, “IHOP” is short for The International House of Pancakes. The famous breakfast food restaurant chain began using the shorter acronym back in 1973. At the time they were using...
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#PRWIN: And-now-for-your-post-election-palette-cleanser-kittens/

It’s certainly been a rollercoaster of a year – and we still have a couple of months left! PR has at times found that one thing that’s restorative. A something that’s universal. That something that makes us all go, “AWWWWWWW”. I’m talking...
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Hollywood Likes Horror Trilogies, But We’re Not Afraid of These Monsters

It’s been quite some time since we first heard the term, COVID-19 hasn’t it? And in the space of just a few months it’s been a fixture in so many conversations, it’s hard to see just when we’re going to come out of this dark, uncertain tunnel....
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#PRWIN: Burger King Bathrooms Make a Ghoul Out of Ronald McDonald

Anybody remember the Burger wars? For those of you who don’t, back in the late 1970s, the term first came into use when hamburger fast food chain Burger King began attacking, via aggressive advertising campaigns, its larger rival McDonald’s in order...
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