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PR Tips

As in most things, there is a right way and many wrong ways for businesses to utilize Public Relations in an attempt to get public attention.   I see examples of misguided PR efforts pretty regularly. To draw a... Read More
For our loyal JoTo Mojo readers, we are including a JoTo PR Tip – keep reading to learn how to leverage your PR to drive sales. PR is influential in promoting your brand or company but unless it’s done correctly,... Read More
Search Engine Optimization (SEO) is one of the cornerstones of what public relations (PR) is today. SEO and PR: the two complement each other – real PR cannot exist without SEO in today’s digital media.  At... Read More
By Karla Jo Helms The most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop – but how does one go about getting it? PR is all about how you define yourself... Read More

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