It’s apparent that Uber and maybe Starbucks and Nordstrom did not set themselves up for these “scandals.” No one wakes up one day and says, “Oh boy, this is the day everyone finds out about the skeletons... Read More
The bottom-line on public relations is good manners. Good manners help the earth turn on its axis. You can still be aggressive and make your point with manners. In fact, you will make a better point by being polite.... Read More
Amid rising cases of identity theft and other fraud complaints, Gary Cardone of eConsumerServices identifies habits that put consumers at risk and provides tips they can use to protect their personal information... Read More
As in most things, there is a right way and many wrong ways for businesses to utilize Public Relations in an attempt to get public attention. I see examples of misguided PR efforts pretty regularly. To draw a... Read More
For our loyal JoTo Mojo readers, we are including a JoTo PR Tip – keep reading to learn how to leverage your PR to drive sales. PR is influential in promoting your brand or company but unless it’s done correctly,... Read More
Search Engine Optimization (SEO) is one of the cornerstones of what public relations (PR) is today. SEO and PR: the two complement each other – real PR cannot exist without SEO in today’s digital media. At... Read More
As a business owner, you know effective program management—of any aspect of operations—requires an organized process of steps. It’s no different with public relations programs. Help your PR firm help you... Read More
By Karla Jo Helms The most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop – but how does one go about getting it? PR is all about how you define yourself... Read More