PR Tips

Marketing and PR – What the [BLEEP]’s the Difference?

Author: Jeaunae PearsonOn: Jan 12Categories: , , , ,
Marketing supports your sales team. It’s the actions you take to support your products and services. PR supports your brand and your business as a whole. It builds and maintains your reputation and brand image.

Marketing and PR – What the [BLEEP]’s the Difference?

#PRDisruption, #WhatIsPR, Company Blog, JoTo PR, PR Tips
It’s a question I get a LOT. And if you’re among those asking it, you’ve come to the right place. Don’t feel bad if you think they’re one and the same – it’s a common misconception that even the most seasoned business executives make. On...
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#PRWin: IHOP Changes Name, Public Loses Mind

Author: Jeaunae PearsonOn: Dec 31Categories: , , , ,

#PRWin: IHOP Changes Name, Public Loses Mind

#PRWIN or #PRFAIL - you decide!, #PRWINS, Company Blog, JoTo PR, PR Tips
#PRWin: IHOP Wins Over the Public with Hamburgers? In case you didn’t know, “IHOP” is short for The International House of Pancakes. The famous breakfast food restaurant chain began using the shorter acronym back in 1973. At the time they were using...
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#PRWIN: And-now-for-your-post-election-palette-cleanser-kittens/

Author: Jeaunae PearsonOn: Nov 09Categories: , , ,

#PRWIN: And-now-for-your-post-election-palette-cleanser-kittens/

#PRWINS, #WhatIsPR, Company Blog, PR Tips
It’s certainly been a rollercoaster of a year – and we still have a couple of months left! PR has at times found that one thing that’s restorative. A something that’s universal. That something that makes us all go, “AWWWWWWW”. I’m talking...
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Hollywood Likes Horror Trilogies, But We’re Not Afraid of These Monsters

Author: Jeaunae PearsonOn: Nov 05Categories: , ,

Hollywood Likes Horror Trilogies, But We’re Not Afraid of These Monsters

Company Blog, JoTo PR, PR Tips
It’s been quite some time since we first heard the term, COVID-19 hasn’t it? And in the space of just a few months it’s been a fixture in so many conversations, it’s hard to see just when we’re going to come out of this dark, uncertain tunnel....
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#PRWIN: Burger King Bathrooms Make a Ghoul Out of Ronald McDonald

Author: Jeaunae PearsonOn: Nov 02Categories: , ,

#PRWIN: Burger King Bathrooms Make a Ghoul Out of Ronald McDonald

#PRWINS, Company Blog, PR Tips
Anybody remember the Burger wars? For those of you who don’t, back in the late 1970s, the term first came into use when hamburger fast food chain Burger King began attacking, via aggressive advertising campaigns, its larger rival McDonald’s in order...
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