Crisis PR

Ahhh the court of public opinion. It works in mysterious ways cultivating opinion and spitting out a massively “popular opinion.” Nowhere has this been more prevalent than the use and abuse of litigation. In... Read More
Flying blind is never a good idea – especially in today’s New Economy. PR is a precision technology. And PR’s relationship to marketing is also very technical. This makes marketing research a very integral... Read More
Under the Wal-Mart Bus Wal-Mart’s cover-up of a huge bribery network in Mexico ignited a huge PR crisis as they discovered the bribes in their own internal probe, then “failed” to notify law enforcement. Now,... Read More

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