When the UK's largest sporting goods retailer, Sports Direct decided they were going to help during the Covid-19 pandemic, it became quite apparent that their kind of “help” was really just a transpa [...]
It’s great when you have an awesomely newsworthy story to share. You definitely want as many eyes on you, but that doesn’t mean you should be cherry-picking your own story for the most positive react [...]
Just because you’re bigger doesn’t mean you’re better. Even the biggest business in a given industry isn’t immune to mistakes. But if they can be foreseen, that can add embarrassment to an already un [...]
“Disruptive Innovators Changing Markets in a Post-Covid Economy” Quarantined Press Conference discussing The Threat to Our National Supply Chain Thursday, February 25th 2-3pm EST Reserve Your S [...]
In short, Press Releases remain an effective tool and an essential part of your PR and communications strategy. And to reiterate, every press release contains information that’s newsworthy – your new [...]
There’s a lot of ideas out there about why you need to write and distribute press releases. Most of them not entirely right – or just dead wrong. Press releases, while they may have been around for a [...]
“Top COVID-19 Summit” Quarantined Press Conference “Pivot Series” discussing How Rapid COVID Testing Is Your Business Solution Thursday, November 19th from 2-3pm EST Reserve Your Spot Now Cur [...]
Cybercriminals Have Gained the Ability Impersonate Your Face and Voice! “Top COVID-19 Summit” Quarantined Press Conference “Pivot Series” discussing The Threat of Deepfakes and Methods to Thwart [...]
Henry Ford Knew the Value of a Communications Strategy In 1914, automaker Henry Ford, the man you revolutionized manufacturing, would do what was then unthinkable: he gave all of his employees a massi [...]
A few weeks ago, I compared the global pandemic to a horror movie, and I think that analogy still applies. That’s because of the numbers I’m seeing: While the economy added another 1.8 million [...]
