Stu Sjouwerman was launching a startup IT security company, KnowBe4, within an industry that depends on the utmost confidence and trust. He needed to obtain credibility fast. KnowBe4’s mission is to help companies manage the ever-present problem of social engineering.
JoTo PR Disruptors created a first-year annual media strategy for KnowBe4 around industry-specific, regional, and popular publications that would generate publicity and build much-needed credibility for the startup.
In their first year, JoTo PR Disruptors obtained 30 media stories for Stu Sjouwerman and KnowBe4. These publications included The Wall Street Journal, Huffington Post, CBS, CNN, Network World, IT World, InformationWeek, InfoWorld, Bloomberg, Voice of Business, Florida Trend, Tampa Bay Business Journal, and the Gulf Coast Business Review.
…And KnowBe4 Responded!
“The public relations initiatives we’ve implemented with JoTo PR have yielded tremendous results. It can be difficult for a startup to gain attention and respect within an industry; this requires a concerted and ongoing effort. JoTo has helped us get the word out about who we are, what we do and why we are experts in our field.
“By combining a superior product with consistent and continuous PR messaging, we have emerged as a major contender in the Internet security training sector with the space of one year. We’ve received a lot of good press, and we’ve been featured in local and national news stories.
“We now have a growing client base and enthusiastic affirmations as to the effectiveness of our training system. These successes would not be possible if we hadn’t actively focused on building awareness and credibility.
“JoTo PR is great to work with, is an expert in the PR field and get us great results. I warmly recommend them.” ~Stu Sjouwerman, Founder of KnowBe4