Chargebacks911 grew organically out of the co-founder’s experiences with fraud in previous online businesses. Fraudulent chargebacks for card-not-present transactions were chipping away at profitability. Chargebacks911 was founded to address this problem.
Their purpose is to help merchants create sustainable business practices, especially for those businesses most susceptible to chargebacks.
Chargeback fraud involves a complex relationship between the merchant, the merchant’s acquiring bank, the credit card issuing bank, the consumer, and the dispute management company such as Chargebacks911. How could Chargebacks911 become a major voice in the industry so that it not only gains clients but be a force for change in the credit card industry? Also, how could it make broadly known the fact that they innovated new proprietary technology shown to be highly effective at reducing a merchant’s fraud risk?
Media Exposure Metrics:
The Chargebacks911 campaign has obtained four or more media placements (e.g. articles, interviews, and TV/radio segments) per average each month for four consecutive years.
This has equated to an exposure aggregate of 269,747,523 unique views (and climbing). Per industry standard you can expect 2.5%, or 6,743,688 people, to have read articles or have seen or listened to news clips.
Working closely with the owners, company operations and their marketing activities, JoTo PR Disruptors crafted messages for each stakeholder in the credit card services. These messages not only called attention to problems merchant services faced but also outlined cost-effective solutions. At the same time, the media picked up and broadly promoted the excellent work Chargebacks911 was doing. These efforts, linked to the company’s ongoing successes, got huge results – Monica Eaton-Cardone became a widely acknowledged expert in card-not-present fraud risk which in turn put Chargebacks911 on the map in a big way.
- Revenue and Company 3-Year Growth: 679%
- Revenue: $15.7 million
- Jobs Added: 320
“Karla Jo Helms and her firm JoTo PR has significantly helped us amplify our exposure, not just in numbers but more importantly in the quality and relevance of our messages.”
“This is the kind of gain that helps build a stable future for Chargeback911 and open windows of opportunity that were not possible before.” ~Monica Eaton-Cardone, Co-Founder and COO Chargebacks911