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PR Case Study: Stratus Video Interpreting

Information:

Having the mission is to improve lives through better communication is a truly altruistic purpose. Language barriers should never hinder interaction -and with Stratus. successful communication can be achieved in every language through a technologically advanced platform. If you’ve never experienced a language barrier before, you really have no idea how the interpretation industry works. This was what Stratus was up against.

The Industry:

Telecommunications

The Challenge:

Communication is a very personal thing. Stratus’ service saves lives in hospitals, ensuring equal justice in courts and has nearly limitless usage possibilities. As an interpretation company, Stratus gives a voice to the voiceless.

But Video Remote Interpretation (VRI) is still a relatively new field. Unless one actively searched for “Video Remote Interpreting,” then they would have never heard of Stratus. Stratus wanted to become the go-to VRI provider in hospitals. and just generally be what people think of and find first when they search for video remote interpretation.”

Stratus’ sister company, ZVRS, which places video calls for the deaf, was how Stratus got its start. but Stratus wanted to move away from highlighting American Sign Language interpretation, and towards Limited English Proficiency interpretation.

The Outcome:

  • 3-Year Growth: 81%
  • 2013 Revenue: $56.4 million
  • Jobs Added: 321
  • Total Employees: 621

Media Exposure Metrics:

The Stratus PR campaign obtained two media placements (articles, interviews, TV/radio segments) per average each month

throughout its 18-month campaign period.

This has equated to an exposure aggregate of 13,908,168 unique views within their industry press, healthcare, and hospital news. Per industry standard, the typical aggregate a company can expect is 2.5% of that aggregate (347,704 targeted decision makers) that have seen/listened/read the publicized news.

  • In 2014, Stratus was recognized as one of the fastest-growing privately held companies, ranking #3,827 on Inc. magazine’s Inc. 5000 list.
  • In 2014 Stratus was named the Most Innovative Company by the Tampa Bay Business Journal, and ranked No. 77 on their list of top 100 bay businesses.
  • In 2015, Stratus parent company CS DVRS (which includes ZVRS and Stratus) was purchased by Kinderhook, a New York-based private equity firm. The purchase was covered by the Tampa Bay Business Journal.

Modern Healthcare Magazine:

“David Fetterolf, president of Stratus Video, which offers professional interpretation services via video, said his company’s professional interpreter service costs about $1.50 a minute. Stratus uses an iPad, often attached to an IV pole, that can be wheeled into a patient room; within 30 seconds a certified interpreter is available online.

“Such charges can quickly add up, but, many say it is a necessary expense. We have quite a demand, said Darrin Bearden, interpretation services coordinator/or average of 230 interpretation encounters daily, with about 83,000 total interactions in 2013. The hospital started using Stratus in 2012 to supplement other interpreter services it offers, including qualified n1edical interpreters on staff and telephone services.”

About Stratus Video Interpreting:

Stratus Video Interpreting provides on-demand interpreter services by using technology to connect clients with interpreters in over 175 spoken and signed languages in less than 30 seconds. Stratus’ cloud-based video solution delivers an array of unique features to virtually any Internet-enabled PC, Mac, smartphone or tablet. Stratus clients use the technology to connect with their own staff interpreters. as well as with Stratus interpreters, who have years of healthcare and courtroom experience and hold multiple certifications. Stratus Video is the sister company of the Z® (CSDVRS LLC, d.b.a. ZVRS) which was established in 2006 and developed by and for deaf and hard-of-hearing individuals, setting the industry standard as the nation’s premier Video Relay Service Provider and the first VRS Provider to receive a 5-year certification from the FCC.


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