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PR Case Study: KnowBe4

The Situation:

Stu Sjouwerman was launching a startup company, KnowBe4, within an industry that depends on confidence and trust and needed to obtain this type of credibility fast.

The Solution:

JoTo PR created a press release strategy for KnowBe4 that was designed to get placement in the right types of publications that would create the needed credibility.

The Results:

JoTo PR obtained 30 placements for Stu Sjouwerman and KnowBe4 in such publications as Wall Street Journal, Voice of Business, Florida Trend, Tampa Business Journal and the Gulf Coast Business review.

 “The public relations initiatives we’ve implemented with JoTo PR have yielded tremendous results. It can be difficult for a startup to gain attention and respect within an industry; this requires a concerted and ongoing effort. JoTo has helped us get the word out about who we are, what we do and why we are experts in our field. By combining a superior product with consistent and continuous PR messaging, we have emerged as a major contender in the Internet security training sector with the space of one year. We’ve received a lot of good press, and we’ve been featured in local and national news stories. We now have a growing client base and enthusiastic affirmations as to the effectiveness of our training system. We’ve even had the opportunity to bid on a 50,000-set project. These successes would not be possible if we hadn’t actively focused on building awareness and credibility. JoTo PR is great to work with, is an expert in the PR field and get us great results. I warmly recommend them.”

– Stu Sjouwerman, Founder of KnowBe4

About Stu Sjouwerman and KnowBe4

Sjouwerman is the founder and CEO of KnowBe4, LLC, which provides web-based Internet Security Awareness Training (ISAT) to small and medium enterprises. A data security expert with more than 30 years in the IT industry, Sjouwerman was the co-founder of Sunbelt Software, an award-winning anti-malware software company that he and his partner sold to GFI Software in 2010. Sjouwerman is the author of four books; his latest is Cyberheist: The Biggest Financial Threat Facing American Businesses Since the Meltdown of 2008.


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