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Caribou Coffee uses social media to spearhead evolution

“According to a new study from The Hartman Group and Publicis Consultants USA, social media has had a major impact on what Americans eat and has infiltrated the dining experience in many ways. The study, “Clicks & Cravings: The Impact of Social Technology on Food Culture,” revealed that almost half of consumers learn about food via social networking sites, and 40 percent learn about food via websites, apps or blogs.” Read the full article by clicking here fastcasual.com


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