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Business Communication Can Make Or Break Employee Engagement

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What is the essence of a human being? Answer: communication. This capability is what makes us “superior” and distinguishes us from other life forms. In industry, business communication plays an essential role. Where growing businesses are concerned, it is the heart and soul. In the absence of business communication, there can be no intrinsic work motivation, no strong interpersonal relationships, and no exchange of pathbreaking ideas.

Engaged workforces are built on the cornerstone of communication. Effective communication can drive business growth, boost workplace productivity, and increase employee engagement. Within your organization, now is the time to enhance communication.

Let’s look at some major aspects of communication in the business world and how to improve that communication with some actionable steps.

What Is Business Communication?

Business communication is, both outside and within an organization, the sharing of information between people. Types of information can include feelings, ideas, knowledge, information, and more.

For the commercial benefit of an organization, these types of information exchanges are performed. Additionally, business communication can be viewed as information being relayed by people within the business.

Business Communication’s Aspects

The aspects of communication include the following:

  • Honesty and transparency
  • Peer to peer communication
  • Straightforward and concise messages
  • Frequency
  • Two-way communication
  • Tone and style
  • A well-defined audience

Business Communication Channels

The methods or medium through which messages are exchanged is referred to as channels of communication. Business communication can be segmented into written communication and verbal/oral communication. Owing to the profound digital media impact of the last decade, an ever-growing business communication channel is offered by multimedia or electronic media communications.

Business Communication Categories

The following are categorizations of business communication:

  • Document sharing and library
  • Forums, newsletters, and blogs
  • Social streams and social network
  • Collaboration and web conferencing
  • Instant messaging
  • Public presentations
  • Collaboration and project management

Programs of Recognition

One of the best ways to improve communication flow is for your company to foster a culture of appreciation. Engagement and increased motivation result when businesses take the time to appreciate both big and small achievements of their employees.

On the other hand, employees may feel a sense of company disconnect if they see themselves as not being properly recognized. Therefore, their performance level and productivity are directly impacted.

Naturally, there is a proper way to implement employee recognition in order for your employees (and business) to thrive. This is done with fairness, clarity, and well-defined criteria.

A PR Company Who Knows the Value of Communication

Unfortunately, in the world of PR today, many public relations companies are simply not in touch with reality. We, at JoTo PR, know this all too well. That’s why we utilize honest groundbreaking PR. No more smoke and mirrors, as in the past, which far too many PR companies still rely on.

In fact, we’ve changed things up so much in the industry that we have gained the moniker “The Anti-PR Specialists”… and that’s okay. You can’t expect to excel in the business world by sitting on your former accomplishments.

Communication is key to the success of any business. We know the value of effective and efficient communication. Consult with one of our specialists today.


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.