You see it every day when you log into your Twitter, Facebook, or other social media account. People sharing with all sorts of other people (seemingly) everything about themselves. It is easier now than ever before to tell people what’s going on in your life. You can learn a lot about someone with a quick and easy Google search. What are their passions? What do they dislike? Where do they spend their time? The list goes on. Though it can all get to be a bit much at times, the basis of how easy it is to communicate from one person to another makes it a lot easier to comprise a relevant and effective content marketing strategy.
Through today’s content marketing, entrepreneurs/business owners/company founders can build up a personal brand. This can and should lead to a significant following and formidable social media presence.
Professional Branding Versus Personal Branding
These are, more or less, the same thing. They both lead to making a name for yourself and professional development. It won’t happen overnight, of course. In fact, both take a lot of dedication, effort, time, distribution, and content.
Defining “Personal Brand”
The first step toward marketing your personal brand does not necessarily have to be starting your own YouTube channel or becoming famous through Instagram. Yes, most (if not all) of those influencers have personal brands but, in a professional setting, the concept takes a different form. A personal brand, in the workplace, is all about sharing your real-life experience and expertise, and showcasing yourself as a leader in your industry. Through personal branding, you can acquire guest posting opportunities, podcast interviews, and coveted speaking gigs through channels that might otherwise be difficult to land.
In the Workplace, What Goals Drive Your Brand?
Dreams are just dreams without the addition of measurable goals. Look at your personal brand and figure out what you want to get from it – your goals. You can start mapping out all the routes to get there once you know what the desired end result is.
When you dedicate time to personal brand building, it can help you do the following:
- Within your niche, become a household name
- Regarding specific topics and industry areas, own and lead the conversation
- In external publications, through published guest contributed articles, earn third-party validation
- Get a book deal and/or land speaking engagements as a result
- In a significant publication that you know is read by your audience, secure a column
- Achieve likability, transparency, and the opportunity to build more audience trust
- Position yourself as a consistent, reliable presence
- Communicate your expertise and industry knowledge
Helpful Content for Personal Brand Building
Okay, you’ve outlined your goals. Now, to get the ball rolling, what should you do? Sure, you’re interesting and friendly and charismatic… But, for your personal brand, if no one knows you exist… you don’t. Take a look at your industry online and start joining into any and all conversations that revolve around it.
Create original content. The creation of original content is essential when it comes to brand building. What kind of content are we talking about? Here are some examples:
- White papers
- Mentions in the press
- Posts through social media
- Guest contributed articles
- Blog posts
Remember that authenticity is the backbone of your personal brand. Engage in conversation, be consistent, and don’t be blatantly promotional. There’s a fine balance between subtle promotion and going over the top.
All of this takes time, dedication, and a lot of work. Not everyone is up to the challenge – or even wants to be. That’s why JoTo PR is ready, willing, and able to help you promote your personal brand. Contact us today to find out how we can be of assistance.