In this article by Martin Linstrom, click here to read the articlefastcompany.com, the subject of branding and logos in this new economy is covered. The point I agree with the most is that branding today needs to be thought about from all angles, from all means of communication and from all perspectives so that when someone sees, hears or even smells your product they know instantly who you are and what they are gonna get. So on this Monday, have a Coke and a smile, read this article and then take a look at your own branding through new eyes!
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