The BP oil spill has been a PR nightmare for BP. Of course, causing one of the biggest ecological crises would reflect poorly on anyone, but the real problem BP is having is in the clean up – no, not of the oil, but of their reputation.

In BP’s latest PR fail, The New York Times reports on BP’s lame Twitter strategy, and how it is being overshadowed by anti-BP Tweets.

ON Thursday morning, BP tried to communicate with its nearly 12,000 followers on Twitter that something promising may have happened in the Gulf of Mexico, where its oil well has been gushing out of control for more than a month: “Admiral Allen shares the ‘good news’ of the successful LMRP riser cutting and outlines the next steps on @CNN.”

Not exactly a bold piece of public relations.

If you can practically see the corporate strategists shrugging their shoulders as they post that update to BP_America, that may be because BP is overshadowed on Twitter by a much more popular satirical feed, BPGlobalPR, which has grown to have more than 130,000 followers.

The parody site is updated throughout the day, offering a combination of “everything is going exactly according to plan” P.R. speak, macabre humor and occasional glimpses of genuine outrage.

The real BP has only approx. 14,800 followers, while the fake BP has approx. 166,700 – not a good sign for BP.

Read the full article from the New York Times here.

The Fake BP’s Tweets can be viewed here:

The Real BP’s Tweets can be viewed here:

How do the two sites compare? And what do you think BP could be doing better?

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