Here is a brilliant use of social media – Sara Lee’s Jimmy Dean brand used it to drive coupon use and coupon sharing. But don’t think that this type of campaign can only be used for food products – if you are in the service industry and know where your target market is hanging out, what their buttons are and such, (meaning you’ve done your market research) this type of campaign could be just as affective.
“Social couponing offers unique benefits to marketers,” Sara lee’s manager of shopper marketing Michael McDowell said in an email. “We know that direct friend-to-friend referrals are highly credible because consumers know their friends personally, know their likes and dislikes, and naturally target the shared messages better than any demographics or psychographics.”
(In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. ~wikipedia)
“The month-long campaign actually reached its target distribution goal within a week, Sara lee reports.”
That’s some hot metrics! Yowza. Check out the full article in the link below the above picture.