Baked In: The VC Who Discovered Facebook on Why All Businesses Will Become Social

I couldn’t agree more with Kevin Efrusy on this point, businesses that find their business through word-of-mouth do very well in social media. This article in fastcompany.com gives a great look inside the head of a man who has shown he knows what he is talking about when it comes to social media. No matter your business size or business model this article is worth a read.