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Karla Jo Helms

Karla Jo Helms

Top Tips on Writting press releases Some of the people writing press releases today learned how back in the 90s. But since then, the media world has changed drastically. So has the delivery of news. However, when an impactful story is told through... Read More
Crisis Management Mistake Why do we feel the need to introduce you to basic crisis management facts? Because, sooner or later, virtually every business will be forced to weather a crisis. The phrase “weathering the crisis”, however,... Read More
Marketing comm plan A company’s approach to their marketing communications strategy can vary slightly from business to business, but the basics remain pretty constant. But what exactly is meant by marketing communications strategy?... Read More
Content Marketing Everywhere you look, you will see content marketing. It’s been that way seemingly forever. But it can be hard to zero in on the deeper meaning when a word, term, or phrase – like content marketing strategies... Read More
Digital PR Before we dive headfirst into digital PR, let’s define it. Used by businesses to increase their online presence, digital PR is an online marketing strategy. Digital PR agencies, to gain high-quality back links... Read More

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