Home / Posts by Jeaunae Pearson
Speaking of “owning up to your mistakes”, there’s one company that’s done just that in terms of, for lack of a better phrase, “growing up a little.” Anyone who has read anything about advertising or... Read More
Many businesses have long realized that their target markets are passionate about politics, and that people tend to vote with their wallets. This can lead to political posturing in the commercial sphere, but this... Read More
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered the founder of modern public relations. The term “public relations” originated in the preface of the 1897 Yearbook of Railway Literature.... Read More
The importance of Facebook marketing cannot be overlooked in any industry, but for B2B marketers, being on Facebook is a must. Facebook is the most popular social media platform, with more than 2.3 billion... Read More
This Independence Day weekend, America celebrated its 244th birthday. We also celebrated another century-spanning event that not only reestablished some national pride (in eating contests) but showed us again what... Read More
My fellow Americans! While we’ve been distracted, there’s been a growing…uh, invasion…yes! Invasion of a USA-Grade tradition – the Independence Day food-eating contest! Hot dogs! Onion rings! Good... Read More
How to Capture Attention & Engagement | JoTo PR If you’ve been hesitant to invest in video marketing for your business’ social media channels, we recommend you don’t wait any longer. It’s been estimated... Read More
Tips for Measuring Content Marketing ROI | JoTo PR In the ever-changing landscape of digital marketing trends, content marketing has become something that businesses can’t afford to ignore. Engaging with your... Read More
Dove’s Market Research Led to a Fundamental Change in Their Approach to Beauty 2004 might not seem like a long time ago, yet the world has changed in significant ways. Think about it: cellphones were becoming... Read More
Sometimes the information you need is right under your nose – but it takes market research to reveal just how valuable it really is. In 2015, McDonald’s was experiencing its largest sales slump ever. Their breakfast... Read More
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