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Jeaunae Pearson

Jeaunae Pearson

#PRWIN: Reese’s ‘Kills It’ with Halloween ‘Candy Converter’ Vending Machine

Author: Jeaunae PearsonOn: Oct 26Categories: , , ,

#PRWIN: Reese’s ‘Kills It’ with Halloween ‘Candy Converter’ Vending Machine

#PRDisruption, #PRWINS, Company Blog, JoTo PR
OMG this is AMAZEBALLS. Reese’s “kills it” (pun intended)—and now I can truly eat my bodyweight in peanut butter cups this Halloween. 😉 Ah, trick or treating. Brings back a lot of memories of cool autumn nights, itchy costumes, and LOTS of...
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#PRFAIL: There Are Some Jokes That Will Always Be “Too Soon”

Author: Jeaunae PearsonOn: Oct 12Categories: , ,
Urban outfitters - The Kent State Shirt

#PRFAIL: There Are Some Jokes That Will Always Be “Too Soon”

#PRFAILS, Company Blog, JoTo PR
Making light of a tragic event is nothing new. I mean, there’s plenty of jokes about the Titanic’s and Abraham Lincoln’s fates to go around. They may not be the most tasteful, but even amateur comedians understand what it means to “go too far”...
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#PRFAIL: Hey, Walmart – Ever Hear of Plus Size? Full Figured? Curvaceous?!

Author: Jeaunae PearsonOn: Oct 06Categories: ,

#PRFAIL: Hey, Walmart – Ever Hear of Plus Size? Full Figured? Curvaceous?!

#PRFAILS, Company Blog
You know, sometimes you see a PR fail so dumb that you wonder if the person behind it even cared… or you smell sabotage. Case in point: Walmart and Halloween costumes. As with every year, the retail behemoth posted online a bevy of Halloween-themed...
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#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.

Author: Jeaunae PearsonOn: Sep 30Categories: , ,

#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.

Case Studies, Company Blog, JoTo PR
Crises. They’re not a matter of if they happen; they’re a matter of when. Wherever they come from, internally or externally, just one crisis can sink your business for good. That’s not negative thinking – it’s reality. Don’t want to think...
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#PRCaseStudy: Say It Loud, Say It Clear…and You’ll Say Hello to ROI!

Author: Jeaunae PearsonOn: Sep 29Categories: , ,

#PRCaseStudy: Say It Loud, Say It Clear…and You’ll Say Hello to ROI!

Case Studies, Company Blog, JoTo PR
You know, my clients are at the top of their respective games; their products and services are the best of the best! They’re solving their own clients’ problems and have earned their reputation over and over again. And that’s exactly what you want...
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#PRFAIL: Sony’s PlayStation Portable and the 30-something “Kid Rapper”

Author: Jeaunae PearsonOn: Sep 29Categories: , , ,
Serious senior rapper holding a ghetto blaster

#PRFAIL: Sony’s PlayStation Portable and the 30-something “Kid Rapper”

#PRFAILS, Company Blog, JoTo PR, PR Tips
Sony wanted to generate interest in their new portable gaming system, the PlayStation Portable (PSP) the electronics giant decided that rather than rely on utilize their positive reputation to help build excitement for what at the time was a huge leap...
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Strategic Communications Plan – How Do You Maximize Your Messaging?

Author: Jeaunae PearsonOn: Sep 29Categories: , ,

Strategic Communications Plan – How Do You Maximize Your Messaging?

Company Blog, JoTo PR, PR Tips
You have a great product. Your service is second-to-none. Your business plan is excellent. So where are the buyers? What’s missing here? For starters, I don’t have to tell you that the business landscape has been drastically altered by all the chaos...
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#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Author: Jeaunae PearsonOn: Sep 28Categories: , ,
Mobiles on Hands

#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Case Studies, Company Blog, JoTo PR
Think about it: Just about everyone you know is on one or more social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.). It’s not a trend or a fad. It’s now the norm. Sure you could argue that they started out as fads, new ways to talk...
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