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What your company needs is good press. How do I know this? It’s what growth companies needs in today’s 24/7 news-social media environment. Good press creates interest, trust and confidence in your business in... Read More
Bad PR can break you. Good PR can make you. The big question is how do you avoid bad PR and cash in on good PR? My name is Karla Jo Helms. I am the CEO of JOTO PR. I would like the opportunity to show you how our... Read More
In the history of business, good Public Relations has never been as important for a company as it is today. In the hands of a competent PR professional, a company’s good works can reach millions in a micro second,... Read More
Press releases can boost your image and brand. Placed in the correct media they can start word-of-mouth, go viral and create goodwill for your company. Writing good press releases is just one piece of the puzzle,... Read More
On a more serious note, Adidas is taking matters into its own hands in the U.S. Women’s National Soccer Team equal pay controversy we noted earlier – they recently announced that all Adidas-sponsored players... Read More
Do you want to get more out of your marketing dollars? If so, please lend me your ear… There is PR and there is Marketing. They work hand in hand. Marketing consists of paying for advertisements that hopefully... Read More

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