Industry leaders such as Blockbuster, Toys “R” Us, Borders, and Pan Am all ignored warnings to pivot, then quickly failed to exist. Real Intelligence LLC, an authority on the dynamic American financial landscape, warns against behaviors that will lead uneducated and under-trained Financial Advisors into irrelevancy as AI rises.
(FAIRFIELD, CONN.) FEBRUARY 24, 2020 – With the rise of zero-dollar commissions at custodians and low cost robo-advisors, the financial industry—and Financial Advisors—are at a competitive disadvantage to artificial intelligence. By 2030, an estimated 80 percent of heritage financial services companies will go out of business, struggle for relevance, fail to use technology to change their business model, or become commoditized. (1) (2) Real Intelligence LLC, a financial services firm in Connecticut, is warning Financial Planners of this potential outcome plagued by technology enhancements, like robo-advisors. Real Intelligence, however, is executing a real-time solution that provides a patented dynamic mapping system in conjunction with human effort. “30 percent of advisors will exit the business in three to five years, predicts Jeff Mount, President of Real Intelligence. “It’s imperative that the financial industry pivot its business model to align with new age tech.”
It is forecasted that “robo-advisors” will manage around $4.6 trillion of consumer money by 2022, with more than 200 robo-advisor companies currently active in the US alone. (3) Yet, the financial landscape is ignoring and bashing the rise of ‘robo-advisors,’ who are set to replace conventional advisors and take client orders, according to Mount. With the rise of AI, Mount says financial advisors need to swim upstream and target “middle-class millionaires” who have assets of $750,000 and up.
According to Mount, small investors and accounts will move to robo-advisors, because evidence shows they do not take financial consultants seriously. Mount emphasizes that middle-class millionaires, however, will want to ultimately work with a human being. This is because they often have sufficient funds at risk and will be prompted to only work with qualified, real financial advisors.
“The real catalyst for change needs to be an acknowledgement that the financial services industry has undergone a massive technology upgrade,” says Mount. A deep dive into the world of a Real Intelligence solution—Dynamic Mapping and the Essential Family Office—will help financial advisors overcome the competitive challenges of artificial intelligence.
Real Intelligence says it’s focused on changing the Financial Planning paradigm in the United States. Their Dynamic Mapping system will include an intense training program that will prepare human advisors who are up to the challenge of overcoming the real barrier of becoming obsolete with AI. Dynamic Mapping helps advisors build that ‘perfect’ book of business, which is usually defined as serving one hundred clients who each have over one million dollars in assets to be managed. To further reach more financial advisors, Mount has also established a world tour, city by city to allow for a full, comprehensive two-day training, online program. This course will require a high grade before advisors can be Dynamic Mapping certified.
Established financial providers will have to move faster on the newest technology by building digital platforms or finding niche products and services to sell on others’ platforms.(4) “An industry influx is wreaking havoc on Financial Advisors who operate by the status quo,” Mount states. “The key here is to not focus on new rivals, but improve the value of their financial products to their customers.”
In the age of AI, Financial Advisors, Money Managers and Wealth Management, firms must realize that the industry has completely changed. Between zero commissions on stock sales, EFTs at custodians, mutual funds being reduced in price due to competition and robo-advisors gaining acceptance, FAs must embrace and modify the evolving digital services technology to stay relevant.
Blockbuster went bankrupt. So did Oldsmobile, Pets.com, Tower Records, Compaq, Woolworth’s, and hundreds of other once-vibrant companies. Like 88 percent of the Fortune 500 firms in 1955, they’re extinct because they failed to realign themselves.
About Real Intelligence
Real Intelligence LLC is the brainchild of entrepreneurs and industry experts Jeffrey Mount and Mike Helgesen. With 55 combined years of industry expertise and the alliance of both their inventions: Dynamic Mapping and training program, Essential Family Office, Real Intelligence LLC is poised to offer a complete essential tool kit to the next generation of elite Financial Advisors. With strategic, industry-proven training, patented technology, and an unprecedented lead generation opportunity, the paradigm of financial services is shifting from status quo. This human-centric approach to financial planning is a consultant’s greatest tool to combat the competitive threat of free programs through robo-advisors and the dangers of irrelevancy. Visit: http://www.realintelligence360.com
1. Goh, Frances, “10 Companies That Were Too Slow to Respond to Change”, CollectiveCampus.com, collectivecampus.io/blog/10-companies-that-were-too-slow-to-respond-to-change.
2. Moore, Susan, “Gartner Says Digitalization Will Make Most Heritage Financial Firms Irrelevant by 2030”, Gartner.com, October 29, 2018, gartner.com/en/newsroom/press-releases/2018-10-29-gartner-says-digitalization-will-make-most-heritage-financial-firms-irrelevant-by-2030.
3. Cheng, Marguerita. “The Future of WealthTech.” Forbes, 19 Feb. 2019, forbes.com/sites/margueritacheng/2019/02/19/the-future-of-wealthtech/#26c38b8535e6.
4. Kreger, Alex, “Most Banks & Credit Unions Are Their Own Worst Competition”, TheFinancialBrand.com, January 15, 2020, thefinancialbrand.com/92197/innovation-digital-competition-customer-experience-user-fintech-bigtech.
5. Vania, Abdeali, “The Success Story of Netflix and Its Next Chapter of Progress”, Troottech.com, November 6, 2018, trootech.com/the-success-story-of-netflix.
6. Utä, Iulia-Cristina, “8 Key Factors Behinds Netflix’s Success Story”, BrandMinds.com, brandminds.ro/8-key-factors-behind-netflixs-success-story.