A Successful Social Media Cocktail – Florida Live!

This story on how Visit Florida successfully created a social media cocktail in order to get the message out that Florida is NOT covered in oil is an excellent example of social media at work. They created a website called Florida Live to provide real time information about how the spill was — or rather, wasn’t — affecting the coast and linked this website to real reports from real people via Twitter, Facebook and Flickr. You can read the full story at This is a wonderful example that should be read and understood by anyone looking for ways to use online PR and marketing.

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