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A Selection of Recent Social Media Stats

Posted 30 October 2009 09:27am by Graham Charlton

Recent Social Media StatsHere’s a selection of recent social media stats, taken from a range of sources, including Econsultancy’s Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports…

Brands and social media (Cone)

    • 78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
    • 95% of new media users also believe companies or brands should not only have social media presence, while 89% believe that they should interact with their consumers in this space.

Social network US market share (Experian Hitwise)

  • U.S. visits to Facebook increased 194% year on year in September 2009, making it the most popular social network in the US, with 58.59% of all US visits to social network sites.
  • MySpace was second on 30.26%, a fall of 55% on September 2008. Next was Tagged on 2.38%. Twitter accounted for 1.84%, an increase of 1170% year on year.
  • Overall visits to social networks rose 62% year on year, with usage among over 55s up 77%.

Social network UK market share (Experian Hitwise)

  • Twitter now receives more web traffic than MySpace in the UK, picking up 1 in every 400 UK internet visits in August, ranking as the 27th most visited website in the UK, one position above MySpace.
  • Twitter claimed 2.21% of UK visits to social networks, though since this only measures direct visits to the Twitter website and not the various Twitter clients, it may underestimate the real numbers.
  • Facebook was number one, with 47.5%, followed by YouTube on 16.63%, and Bebo on 4.26%.

Social media and customer experience (Tealeaf via Econsultancy)

  • Customers who experience problems when shopping online are talking about it on social media sites; 13% this year compared with 8% in 2008.
  • 51% of respondents saying that social media has influenced their online transactions. 75% said their choice of retailer was influenced by what they read on social media sites, while 56% avoided a particular company after reading a bad review.

Social media and small businesses in the US (BIA/Kelsey)

  • 9% of small businesses use Twitter to market themselves. 32% of SMBs intend to use social media in their marketing in the next 12 months, while 39%  plan to include customer ratings or reviews on their own websites, and 31% plan to place links or ads on social sites or blogs.

Advertising on social networks (comScore)

  • Social networks accounted for 13.8bn display ad impressions in August 2009, which is more than 25% of all display ads viewed online.
  • The telecommunications, retail and banking sectors were the biggest advertisers on social networks, in that order.

Learn more…

The Social Media Statistics document is a compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.

We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about social media that you need.

The report is one of 11 individual downloads that form our popular Internet Statistics Compendium (also available as one report).

Graham Charlton is Senior Reporter at Econsultancy. Follow him onTwitter or connect via Linkedin


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