Archives for 5 Nov,2020

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Hollywood Likes Horror Trilogies, But We’re Not Afraid of These Monsters

It’s been quite some time since we first heard the term, COVID-19 hasn’t it? And in the space of just a few months it’s been a fixture in so many conversations, it’s hard to see just when we’re going to come out of this dark, uncertain tunnel....
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The #PRWin – The Press Release Press Release (Nope, that’s not a typo)

How often does a press release itself make the news? Not that often (unless it’s a train wreck). Press releases ARE news. A great press release’s content gets media attention and puts companies in the spotlight for the news they communicate. But what...
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The #PRFail – Citibank’s Over-the-top “PR speak” press release gets called out

This is an oldie, but goodie. Layoffs are never good news. When it involves thousands of people, that’s really bad news. But trying to sugar-coat it as a good thing to your audience isn’t going to win public opinion over to your side—in fact it...
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#PRinHistory – The “OG” Press Release Was a Huge Train Wreck (Sorta)

Who Started All This? That Would Be PR Man, Ivy Lee The press release has been in use for well over a century now. To this day, journalists still rely heavily on them to find the stories their readers, viewers, and listeners – and they’re showing...
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