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Archives for 16 Sep,2020

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#PRWIN: How a Hit TV Show Enlisted Its Fans to Create the Marketing for It

When the popular tv series Peaky Blinders was readying its return for a fifth season, the British Broadcasting Corporation (BBC) was also gearing up for the UK marketing campaign. The BBC Two show was also moving to a new channel, BBC One, which meant...
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#PRCaseStudy: Make a New Plan, Stan! A Strategic Communications Plan, That Is.

I get it: you’ve been working in your industry for years, decades even. You had a reliable stable of clients, steady ROI, and you were growing your business. You were on it. And then…2020. I won’t go into those details – you’ve already heard...
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