How to make the public know about you before you know about them. They show up at your office with an air of comfort before they even speak to you. By Karla Jo Helms PR is all about how you define yourself as a...Read More
Even in a fast-paced, all-consuming digital world, there is a place at the top for traditional PR that can work some magic. By Karla Jo Helms While traditional PR is often thought of as using the more antiquated...Read More
You’d be surprised at the common misconception of what PR is, what it can do, and its power to bolster sales and produce ROI. By Karla Jo Helms Public Relations. You’ve seen it on TV, you’ve seen it promoted...Read More
How to turn the big bad monster that is the Media into your best friend that will boost company growth. By Karla Jo Helms When people think of PR it has been our experience that they associate the term with simply...Read More
What Separates Good PR from Bad PR There’s a difference between a PR company that’s worth its salt and all the posers. By Karla Jo Helms How do you go about choosing a good PR professional or company? ...Read More
Once upon a time it was all press releases, but modern PR has evolved into something much more exciting. By Karla Jo Helms There is a lot more to public relations than just press releases and media alerts. The...Read More
You Might the Wrong Idea About PR Not all PR is created equal. Shrewd business owners are learning what constitutes “Good PR,” and how it can help them. By Karla Jo Helms PR is often misunderstood by the masses...Read More
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