What’s New
ROI e-Book
Increase Corporate ROI & Take Your Company to The Next Level
Find out how PR makes marketing and sales more effective, including:
- The 3 Stages of Public Relations that fuel your Return On Investment (ROI)
- Real examples of PR metrics
- Why not all PR agencies consider ROI and how to find one that does
Goodbye to the Status Quo of PR.
Hello to Anti-PR.
PR THAT DELIVERS ROI
Anti-PR is a new way of thinking about public relations. It’s hyper-focused on setting measurable goals and achieving results. It’s a response to many of today’s PR agencies that are content to maintain the status quo and don’t deliver measurable results.
MEASURABLY GAIN BRAND AWARENESS
Rooted in crisis management principles, Anti-PR sets measurable goals to gain brand awareness and turn the tide of public opinion. Instead of relying on traditional PR tactics, Anti-PR takes a data-driven approach to determine how much press a company needs to achieve its goals.
Leave Smoke and Mirrors Behind:
Experience Measurable PR Results with
JOTO PR Disruptors
Leave Smoke and Mirrors Behind:
Experience Measurable PR Results with JOTO PR Disruptors
DISRUPTION • EXPOSURE • INFLUENCE = ROI
Anti-PR has three stages of ROI.
Our Anti-PR strategy warms up your market, breaks down resistance in a measurable way, and makes people more interested and comfortable doing business with you.
- Disruption: We shake things up, so you stand out in the crowded media and internet space. Then we target the right channels, publications, and key influencers to embrace your disruptive message.
- Exposure: We use mathematics from our crisis management backgrounds to know how much exposure you need to create a perception shift from new-kid-on-the-block to a steadfast pillar of the industry.
- Influence: Our Anti-PR Strategists know what it takes to pervade your market with your message, turning you into an influencer, then a thought leader, and finally reaching the tipping point of adoption where your brand is so well known it makes the sale.
Anti-PR & How it Helps Your Brand
Anti-PR CREATES MEASURABLE RESULTS
Anti-PR CREATES MEASURABLE RESULTS
Anti-PR CREATES MEASURABLE RESULTS
To us, slow equals smoke and mirrors. As Crisis Management alumni, we know explanations and excuses are never acceptable substitutes for speed, precision and effectiveness. We use math & science to control the messaging and pull out all the stops to get you the kind of results and exposure you were seeking in the first place. We don’t wait for some scandal to get you the continual coverage you need.
We break the old, rusty PR mold. We clear away the smoke and mirrors. We use crisis management math & science to control the messaging and provide clear, measurable results.
Disruptive Leaders Need Disruptive Messaging
We deliver the measurable PR impact that you need!
The PR industry has lost touch with reality resting on past accomplishments and failing to deliver the results today’s companies need. We exist to change that standard and revolutionize not only how PR is perceived but also we bring accountability back to PR with measurable ROI. As entrepreneurs and Crisis management veterans, we know every dollar must work hard for our company, so we share same that sentiment with our clients.
The PR industry has lost touch with reality resting on past accomplishments and failing to deliver the results today’s companies need. We exist to change that standard and revolutionize not only how PR is perceived but also we bring accountability back to PR with measurable ROI. As entrepreneurs and Crisis management veterans, we know every dollar must work hard for our company, so we share same that sentiment with our clients.
See What Our Clients Have to Say.
We turn would-be disasters into new opportunities. We’ve changed the trajectory of entire industries. We know because our clients tell us so…
With JOTO PR Disruptors’ Anti-PR Strategy, we’ve gotten media exposure that increased our website traffic by 266% in 8 months.
JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve.
The coverage we got with JOTO PR Disruptors propelled us into a national spotlight. We went from 50 to over 400 employees. The PR positioned us as the market leader and has led to hundreds of times ROI.
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