May 3, 2012 | JoTo PR | The Anti-Public Relations PR Firm

Pro-Bono Client in the News: Sunscreen Film Festival drew more than 9,000 people this year | Tampa Bay Times

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR

via tampabay.com Actor Gary Sinise didn’t make it to the recent Sunscreen Film Festival but more than 9,000 other visitors did, according to numbers released Tuesday. That’s the second-largest attendance in the festival’s seven-year...

Sports Reaction Center Recent Case Studies Pinpoint How Technology Aides in Healing and Improves Athletic Performance

Author: Karla Jo HelmsOn: May 03Categories: Company Blog, JoTo PR, Technology Press Releases

Using gait analysis via OptoJump, SRC helps injured athletes return to their respective sport producing impressive results (Bellevue, Wash.) – Sports injuries are inevitable. The way those ailments are treated determines how quickly and effectively...

JoTo To-Go: 10 Golden Rules of Crisis Management PR

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR

Ten Golden Rules of Crisis Communication Okay the graphics on this video are bit lacking but it does make some great points.

JoTo Out: “Doing Harm – the Hilary Rosen Guide to Crisis PR”

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR

In public relations work, you quickly discover that the Hippocratic Oath applies: First, do no harm. When a story is spiraling out of control, you’re often torn between rapid reaction (“We need to get in front of this story ASAP!”) and thinking...

JoTo DIY: Catching all the angles for your press releases

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR

Catching All the Angles Every story, every song has an angle or a hook. It is what grabs the audience and attracts their attention. As a business owner or entrepreneur the idea of having an angle on your story, i.e., your press release may at first seem...