April 16, 2012 | JoTo PR | The Anti-Public Relations PR FirmJoTo PR

Relay for Life Raises More Than $75,000 – Palm Harbor, FL Patch

Author: Karla Jo HelmsOn: Apr 16Categories: JoTo PR

29 teams participated in this year’s American Cancer Society Relay for Life event held Friday evening through Saturday on the football field at Palm Harbor University High (PHUH). Members of individual teams traded off walking around the track....

JoTo PR Applauds Humane Food Practices as Vehicles of Goodwill

Author: Karla Jo HelmsOn: Apr 16Categories: JoTo PR

Public Relations expert weighs in on how companies can learn from Chipotle and McDonald’s recent turns toward social responsibility (Tampa Bay, Fla.,) – After Chipotle Mexican Grill decided to ban the use of gestation stalls (2 x 7 foot crates which...

JoTo DIY: All about you…and Google

Author: Karla Jo HelmsOn: Apr 16Categories: JoTo PR

As promised this DIY is all about you. Can you imagine a more fascinating subject than your organization or company? For certain you have a certain perception of your group. You like to think it lives up to your standards and that its reputation is nothing...

JoTo Out: TripAdvisor Axes Controversial Dirtiest Hotels PR Campaign

Author: Karla Jo HelmsOn: Apr 16Categories: #PRFAILS, JoTo PR

I understand controversy – it can come with a caveat. But it’s a great tool for PR – one that can open the door…if done right. One of the things I always looked forward to was TripAdvisor’s annual Dirtiest Hotel series. It told me...

JoTo MoJo Laugh Truck: Korean Method To Making Popcorn and more!

Author: Karla Jo HelmsOn: Apr 16Categories: JoTo PR

As the month wears on, and the numbers are not always doing what you want them to do, it is time for a mid-month laugh. We call it the MoJo Laugh Track ‘cuz that is what we want you to do – have a good laugh and get back to work and make those numbers...

JoTo In: British Airways Unveils Olympics-Themed ‘Dove’ Airbus

Author: Karla Jo HelmsOn: Apr 16Categories: #PRWINS, JoTo PR

JoTo In: British Airways Unveils Olympics-Themed ‘Dove’ Airbus

#PRWINS, JoTo PR

We love all things Olympic and most of the time those things labeled British, so we simply could not omit this rather vivid campaign from British Airways who has painted one of its Airbus A319s to resemble a “giant gold dove.” The Associated Press...