February 6, 2012 | JoTo PR | The Anti-Public Relations PR FirmJoTo PR

JoTo Tampa Bay: CSI:NY’s Gary Sinise and the Lt. Dan Band to Perform at the 7th Annual Sunscreen Film Festival

Author: Karla Jo HelmsOn: Feb 06Categories: JoTo PR

JoTo Tampa Bay: CSI:NY’s Gary Sinise and the Lt. Dan Band to Perform at the 7th Annual Sunscreen Film Festival

Downtown St. Petersburg will host the CSI:NY’s Gary Sinise and the Lt. Dan Band for a free performance open to the public (TAMPA BAY, Fla.,) February 7, 2012– Downtown St. Petersburg is set to be the location for the 7th Annual Sunscreen Film...

JoTo MoJo: February’s Fav Vid Diddies

Author: Karla Jo HelmsOn: Feb 06Categories: #WhatIsPR, JoTo PR

Woody’s Land We are in the throes of new political season. Welcome to 2012, it should be a most interesting year and I thought what better way to start off this year is with Woody Guthrie and his indelible song – This Land Is Your Land.

JoTo ToGo: Seth Godin on the Tribes We Lead

Author: Karla Jo HelmsOn: Feb 06Categories: JoTo PR

We once again turn to Marketing Guru Seth Godin with this presentation at a TED conference in 2009. It is a very valuable lesson about a new basic fundamental in marketing. Seth argues the Internet has ended mass marketing and revived a human social unit...

JoTo Ism: Point yourself in the right direction to be successful in the New Economy

Author: Karla Jo HelmsOn: Feb 06Categories: JoTo PR

Did you know that you qualify to get a free PR/Marketing Evaluation? JoTo would like to provide you with this excellent opportunity to evaluate your organization’s promotional and public relations efforts. One of our skilled PR/Marketing professionals...

JoTo Tweener: McDonald’s

Author: Karla Jo HelmsOn: Feb 06Categories: #PRWIN or #PRFAIL - you decide!, JoTo PR

McDonald’s has one of the worst PR reputations for their quality off food. Nevertheless, they have come out with a new series of ads that you just plain have to admire. That is why they are our JoTo Tweener for the month – these new ads are downright...

JoTo Out: Netflix

Author: Karla Jo HelmsOn: Feb 06Categories: #PRFAILS, JoTo PR

Oh man, Netflix is so out it may never be in again. Here is a company that was riding so high it literally took over the entire movie rental space. They shot themselves in both feet and probably their arms and legs as well. Their biggest crime –...

JoTo In: Priceline Is In Shatner Is Out

Author: Karla Jo HelmsOn: Feb 06Categories: #PRWINS, JoTo PR

William Shatner spent 14 years as a stellar ‘negotiator,’ but is retired as travel site moves into different direction. That’s why Priceline.com decided to knock off its spokesman of 14 years. It was a case of advertising working too well. “They...

JoTo In: Paramount Farms

Author: Karla Jo HelmsOn: Feb 06Categories: #PRWINS, JoTo PR

Paramount Farms is a very impressive organization. They are the largest processor of pistachio nuts in the world and work with California farmers to handle their pistachios. They are the folks behind those Wonderful Pistachios and their humorous “Get...