Call Us Today!   |   888-202-4614 |  JOTO PR IS READY TO HELP YOU DISRUPT THE STATUS QUO

Shareholder FAQ

Shareholders Questions Answered

Shareholder FAQ2021-03-12T21:15:00-05:00
How long does it take a write a blog?2021-05-18T04:09:34-04:00

That depends. Most of the time you’ll want to keep blogs to under 1,000 words or less. Keep your writing tight, jargon-free, and in the tone that suits your business.

Who reads blogs?2021-05-18T04:09:17-04:00

In your case, ideally, you want business prospects reading yours. Learn their pain points, hot button issues, and their problems – and you have subjects you can address in your blogs.

How does blogging help increase my engagement?2021-05-18T04:08:59-04:00

People love interacting. When you speak on subjects they’re interested in or have problems you can solve, they will want to interact.

Why is blogging popular for businesses?2021-05-18T04:08:29-04:00

Blogging keeps your business relevant, gives it a higher SEO ranking, and promotes the kind of conversations and interactions you want to have with your ideal audience.

How can blogging build my reputation?2021-05-18T04:08:11-04:00

Steady blogging establishes and builds your image as a thought leader, industry expert, and influencer over time. It takes time, so keep it up.

How often should I be adding blog content?2021-05-18T04:07:48-04:00

Always be adding new content. That keeps it fresh, topical and helps boost your website’s SEO ranking.

What kind of content should I blog about?2021-05-18T04:07:30-04:00

You’re an expert in your industry so speak on business-rated topics you’re passionate about. That passion will show through to your audience.

How do I start a blog?2021-05-18T04:06:29-04:00

If you have exceptional writing skills, including the ability to persuade your audience, then start a topic you want to speak at length about and start writing!

What is blogging?2021-05-18T04:05:55-04:00

Blogs are online journals typically arranged in reverse chronological order, with the latest posts appearing at the top of a webpage. It’s long-form content – a writer or a group of writers create them to share their views on a particular subject.

Why is LinkedIn important to CEOs?2021-05-17T05:58:44-04:00

Here’s one really big reason: Especially if you’re a B2B business, it’s important for the CEO and executive staff to have strong LinkedIn pages because 80% of B2B leads come through this platform.

How can LinkedIn help my business?2021-05-17T05:58:26-04:00

LinkedIn can help in so many ways. After all, it’s the platform made for businesses: Depending on your goals: build your third-party credibility, create a network, and share insider knowledge to establish your industry expertise, and so on. More than 30 million companies use LinkedIn for business.

What kind of content should I include on my LinkedIn profile?2021-05-17T05:58:09-04:00

Post what your audience is interested in or exciting about such as product launches and feature enhancements. Celebrate company wins and milestones. Highlight team members. Give updates on upcoming events you’re hosting or sponsoring.

How do I create a LinkedIn account?2021-05-17T05:57:51-04:00

It’s pretty simple to get started – click the Work icon in the top right corner of your LinkedIn homepage. Select the Work icon on the homepage to create a company page and choose the Page type you’d like to create from the following options. Enter your page identity, company or institution details, and profile details information.

What is LinkedIn?2021-05-17T05:57:30-04:00

LinkedIn is the social media platform specifically for businesses used for recruitment, helping establish partnerships, and more.

How can Instagram increase my sales?2021-05-17T05:26:03-04:00

You can show off your products and services at the same time you build up your brand’s “voice” with captions, video storytelling, and a host of other tools. We can certainly help you find the best uses of Instagram for your business.

Why is Instagram popular?2021-05-17T05:25:44-04:00

Yes, Instagram is very popular because it’s very mobile-friendly, is visual content, and can help you build a dedicated following.

How can Instagram help my business?2021-05-17T05:25:21-04:00

Instagram has multiple applications and tools that allow you to get extremely creative in how you tell your story and quickly start building your following, especially if you’re looking to become an industry influencer.

What kind of content should I post to Instagram?2021-05-17T05:24:59-04:00

There’s a bevy of content you can share. Depending on your type of business and your culture, find the content that works best to promote your brand and further your reputation. But keep the audience engaged – ask your followers for their opinions, repost their content, etc

What should I include on my Instagram profile page?2021-05-17T05:24:35-04:00

To start, pick a simple, memorable, and easy-to-find username. your branded Instagram profile picture. An informative and interesting bio. And don’t forget – always have a compelling call to action!

How do I create an Instagram account?2021-05-17T05:24:10-04:00

All you need to do is go to Instagram.com, enter your email address, and create a username and password. If you register with an email, click Sign up.

What is Instagram?2021-05-17T05:23:28-04:00

Instagram is a photo and video-sharing social media platform.

Does this cost anything?2021-02-26T00:17:27-05:00

No, it is absolutely free—except for your time and our time, both of which are valuable and why we don’t waste it.

Whom will I speak with?2021-02-26T00:16:49-05:00

Only the best will do for you—no less than a veteran PR Advisor who consults CxOs of some of the fastest-growing companies in the U.S.If you’re not fast-growing yet, no worries—we will help you get there.

Are these sessions scripted?2021-02-26T00:15:21-05:00

Nope. We conduct market research specific to you and your situation. Moreover, if you’ve a deep understanding into the PR world and speak our language, expect special treatment ????

Which media outlets do you work with?2021-02-26T00:12:05-05:00

Gobs. Lots. Hordes. In fact, thousands on a weekly basis. Here are a just a few outlets that published our client’s stories:

CNBC, CSO, Forbes, Inc. Magazine, NBC News, Reddit The Vox, USA Today, US World & News Report, Bloomberg Business, MarketWatch, The Hill Healthcare News, Financial Times, CNNMoney, The Wall Street Journal, The Economist, NerdWallet Credit Card Blog, TheStreet, Yahoo Finance, CNET, Forbes Tech, Pyment.com, MedCity News, TechCrunch, Tech Target, The Verge, VentureBeat, WIRED, Beckers Hospital Review, Healthcare IT News, Healthcare Economist, Kaiser Health News, Modern Healthcare, The Atlantic Health Magazine, and more industry press for healthcare, finance and technology than you can shake a stick at!

Can I get an urgent booking or special reservation?2021-02-26T00:06:49-05:00

Call us at (888) 202-4614 – let’s see what can be done :-)

Is this a limited offer?2021-02-26T00:04:29-05:00

As limited as our time. Currently Anti-PR sessions are booked within two weeks, and that’s going up. The earlier you book, the higher the chances of finding a perfect time.

How Can I Make My PR More Effective?2021-05-21T20:01:51-04:00

Public Relations correctly done is highly effective for most businesses. It is significant when a company, product or service cannot establish and maintain a notable differential advantage by itself, i.e., when you have many competitors. When this is the case, you can still separate yourself out from the pack by emphasizing your organization’s unique qualities or values. As an example, your company may be a great place for people to work, be more public spirited, be more philanthropic, have more client successes, or just be better at consistently telling your story and creating news around what you do.

PR should be a standard part of any organization that wants to thrive. Generating goodwill and publishing your good works will help any business.

How Often Should Press Releases be Sent Out?2021-05-21T20:02:18-04:00

As with any type of publicity or marketing, PR works best when your company name is seen on a regular basis. Because some press releases will work better than others, you must follow a strategy of high-quality professional writing and editing in tandem with sending out press releases on a regular basis. Likewise, press releases for the sake of press releases is not effective—a strategic communications plan must have a process for making those releases turn into media opportunities. JoTo PR will work out a schedule and a process that will yield the best results for you.Your Content Goes Here

What are Other Effective PR Activities That Can be Done?2021-05-21T20:02:50-04:00

A press release campaign is a vital PR necessity, but there are other useful activities that can be done in conjunction with it:

Support Local Groups and Causes:

You should create good PR relationships and present a good image within the community, creating something newsworthy for the local press or to include in your social media.
Social Media PR:

Use social media PR to your advantage. Create and update all your social media pages. Add timely information and promote your PR wins, and further promote any publicity you receive from your other PR efforts.
Become an Expert Speaker:

Be prepared to speak at local universities and schools, business associations, professional networks, charitable organizations, etc. These speaking engagements often lead to valuable contacts, including the media.
Sponsorships:

In addition to being a supporter, have your company become a sponsor of something special. Remember that what you support should reflect the image you wish to create. For example, if your product is associated with youth and vitality, sponsor a local/state school sports team or 5K run or something similar. If your image is artsy, sponsor a local art exhibition or dance troupe for their next production.

What is Publicity?2021-05-21T20:03:10-04:00

In essence, publicity is the act of making a timely suggestion to a journalist or media contact that then leads to the inclusion of an organization, product or individual in a story. Online social media, newspapers, radio shows, magazines and cable/network programs have large amounts of space to fill, and depend on publicists to help provide story ideas, subject interviews, background information and other material.

Publicity done right will lead to two kinds of PR coverage:

A professionally written original story created around an interesting “angle” (e.g., a feature story about a company; a story regarding a current trend presented to a journalist; an interview segment; etc.); and/or
The inclusion of your product, company or service in an already existing story (e.g., the journalist is already working a story about your field, and JoTo PR’s contacting them results in your company/product being included in that story).

Your Content Goes HereWhat are Some of the Services That JoTo PR Provides?2021-05-21T20:03:29-04:00

Marketing research services
Strategic communications plan
Professional writing and editing
Publicity & PR
Social media PR
Crisis management PR

How Much Does PR Cost?2021-05-21T20:03:54-04:00

Based on what you want, what goal you are trying to achieve over what period of time will determine the cost of your PR campaign. While principles of PR and the fundamental laws of PR do not change, its application does—and what you’re trying to achieve will determine what needs to be done.

One thing you can do to remain in control of PR expenditures on your behalf is to ensure that your PR team develops a strategy for you—six months to one year. A full-year strategy is most optimum. And that strategy should have the exact methods, tactics and programs for achieving the campaign’s goal and when each step will be done. These steps should detail out the cost for you; you will then know what you’re going to get, and what it will cost. Know before you go. And demand a strategy. You deserve every miracle there is to be gotten from PR!

How Does One Measure the Effectiveness of a PR Campaign?2021-05-21T20:04:13-04:00

PR can be measured. It can be tracked. Before any campaign begins, there has to be an agreed-upon goal between the client and the PR expert. This is one of the most important factors, as it is the goal which ultimately determines the delineated strategy of the campaign, as well as its outcome.

What do YOU want to happen with your PR campaign? More word-of-mouth? More calls coming in? Better ROI for your marketing dollars? Better shareholder relations? Improved production? Figure it out and then figure out HOW you’re going to track it. Statistics and analytics are key to determining the effectiveness of any campaign.

How Does PR Work?2021-05-21T20:04:38-04:00

There are many different aspects of PR that can be utilized to achieve the goal of influencing people and groups to think a certain way. People most commonly think of publicity as the avenue that PR uses. However, PR techniques can be utilized through various mediums and avenues, such as:

Increasing production using internal PR programs for employees and within departments and/or divisions of a company;
For strengthening relations with investors, shareholders and existing customers for better support and volume repeat sales;
Getting a potential target market warmed up to you or your product before a product launch, prepping them to expect your product or service when it arrives;
Crisis management PR mitigation when a catastrophe happens or someone goes legal;
Creating goodwill in your community and/or market area for positive reputation management;
And, of course, publicity that creates that third-party credibility factor for you or your company that makes people openly receptive to your marketing materials;
etc.

What is PR, Exactly, and What Should It Do for My Company or Me?2021-05-21T20:04:56-04:00

PR stands for Public Relations. PR is a precise technology for handling individuals and groups in order to get them to think a certain way about you, your company, your product or your services.

PR should work in tandem with a marketing campaign—in fact, one of the purposes of PR is to help you get a higher ROI for your marketing dollars. Combining PR with market research and marketing always results in a better bottom line.

Go to Top