Contact us now, to improve and monetize Social Media for your company today!
That would allow you to keep one account in our system rather than multiple accounts.
We can also make recommendations for you based on your Social Media
Strategy.
Clicks, lead generation, boosting followers or content.
We allow you to combine for 2 on one network if you choose. For example, if you have Facebook and Twitter, but don’t want to run ads on Twitter, you can run 2 on Facebook.
$249 per additional campaign per month. (Advertising budget separate.)
• Social listening
• Engagement
• Monthly reports
• Professionally designed social media pages
• Intelligent posting at best times of day
• Monthly targeted ad
Gobs. Lots. Hordes. In fact, thousands on a weekly basis. Here are a just a few outlets that published our client’s stories:
CNBC, CSO, Forbes, Inc. Magazine, NBC News, Reddit The Vox, USA Today, US World & News Report, Bloomberg Business, MarketWatch, The Hill Healthcare News, Financial Times, CNNMoney, The Wall Street Journal, The Economist, NerdWallet Credit Card Blog, TheStreet, Yahoo Finance, CNET, Forbes Tech, Pyment.com, MedCity News, TechCrunch, Tech Target, The Verge, VentureBeat, WIRED, Beckers Hospital Review, Healthcare IT News, Healthcare Economist, Kaiser Health News, Modern Healthcare, The Atlantic Health Magazine, and more industry press for healthcare, finance and technology than you can shake a stick at!
Public Relations correctly done is highly effective for most businesses. It is significant when a company, product or service cannot establish and maintain a notable differential advantage by itself, i.e., when you have many competitors. When this is the case, you can still separate yourself out from the pack by emphasizing your organization’s unique qualities or values. As an example, your company may be a great place for people to work, be more public spirited, be more philanthropic, have more client successes, or just be better at consistently telling your story and creating news around what you do.
PR should be a standard part of any organization that wants to thrive. Generating goodwill and publishing your good works will help any business.
In essence, publicity is the act of making a timely suggestion to a journalist or media contact that then leads to the inclusion of an organization, product or individual in a story. Online social media, newspapers, radio shows, magazines and cable/network programs have large amounts of space to fill, and depend on publicists to help provide story ideas, subject interviews, background information and other material.
Publicity done right will lead to two kinds of PR coverage:
A professionally written original story created around an interesting “angle” (e.g., a feature story about a company; a story regarding a current trend presented to a journalist; an interview segment; etc.); and/or
The inclusion of your product, company or service in an already existing story (e.g., the journalist is already working a story about your field, and JoTo PR’s contacting them results in your company/product being included in that story).
Based on what you want, what goal you are trying to achieve over what period of time will determine the cost of your PR campaign. While principles of PR and the fundamental laws of PR do not change, its application does—and what you’re trying to achieve will determine what needs to be done.
One thing you can do to remain in control of PR expenditures on your behalf is to ensure that your PR team develops a strategy for you—six months to one year. A full-year strategy is most optimum. And that strategy should have the exact methods, tactics and programs for achieving the campaign’s goal and when each step will be done. These steps should detail out the cost for you; you will then know what you’re going to get, and what it will cost. Know before you go. And demand a strategy. You deserve every miracle there is to be gotten from PR!
PR can be measured. It can be tracked. Before any campaign begins, there has to be an agreed-upon goal between the client and the PR expert. This is one of the most important factors, as it is the goal which ultimately determines the delineated strategy of the campaign, as well as its outcome.
What do YOU want to happen with your PR campaign? More word-of-mouth? More calls coming in? Better ROI for your marketing dollars? Better shareholder relations? Improved production? Figure it out and then figure out HOW you’re going to track it. Statistics and analytics are key to determining the effectiveness of any campaign.
There are many different aspects of PR that can be utilized to achieve the goal of influencing people and groups to think a certain way. People most commonly think of publicity as the avenue that PR uses. However, PR techniques can be utilized through various mediums and avenues, such as:
Increasing production using internal PR programs for employees and within departments and/or divisions of a company;
For strengthening relations with investors, shareholders and existing customers for better support and volume repeat sales;
Getting a potential target market warmed up to you or your product before a product launch, prepping them to expect your product or service when it arrives;
Crisis management PR mitigation when a catastrophe happens or someone goes legal;
Creating goodwill in your community and/or market area for positive reputation management;
And, of course, publicity that creates that third-party credibility factor for you or your company that makes people openly receptive to your marketing materials;
etc.
PR stands for Public Relations. PR is a precise technology for handling individuals and groups in order to get them to think a certain way about you, your company, your product or your services.
PR should work in tandem with a marketing campaign—in fact, one of the purposes of PR is to help you get a higher ROI for your marketing dollars. Combining PR with market research and marketing always results in a better bottom line.