An essential component of any public relations service is a high-level strategic plan. A strategic communications plan is a PR management tool for organizing all PR deliverables on the basis of attaining clearly-stated projections of desirable future results.
In other words, strategy management in PR (which also includes a social media strategic plan) is designed to lead an organization from where it is in the arena of public opinion now, to where it would like to be at a stated future date.
However, creating a strategic plan without accurate and timely marketing intelligence is like shooting darts at small targets in a pitch black room. You can sometimes get close, but almost always miss the mark.
Market Research is a Crucial Component of PR Planning
A cohesive and comprehensive strategic communications plan based on accurate intelligence is included as part of JoTo’s marketing research – precision market research that taps the minds and knowledge of users, media , employees, or another specific audiences and gives us the intelligence to build you astute, yet simplified, strategic planning.
Rather than randomly shooting from the hip with PR actions, it is imperative to create a realistic game plan. JoTo will help you do this by meeting with you, reviewing your goals and vision, and then putting together an overview program on how to position, brand, and improve your overall PR approach.
Strategic PR Incorporates Marketing Research Results
We take your PR one step further by fitting your unique PR strategy that is based on real marketing research into your existing business plan.
- What are your goals and purposes
- Where are you trying to go?
- What are you trying to achieve?
- What is the message that you are trying to get out?
- Are you trying to increase your revenues?
- Are you trying to become better known in the community or your industry?
- Are you trying to brand yourself?
A strategy is developed for your company that dovetails into each component part of your business plan, so that its execution is a seamless production. Results are monitored throughout your campaign to ensure that you are getting a return on investment for your PR.
Every company is different. A tailored strategy development is modified to each client in accordance with what they are trying to achieve with their PR. Once your plan is agreed upon, we then move that strategy into specific, public relations action-steps and programs that implement your strategic plan.
This is strategy at its best. Adhering to on-target and insightful strategy and planning throughout the life of your campaign will lead the way to achieving your organizational goals.
Contact Us today for a complimentary PR communications plan evaluation.