Our Team

“Any relationship, business or personal, works better if both sides understand what the other is trying to achieve and the standard by which they comport themselves.”
—Karla Jo Helms
Founder & Chief Evangelist, JoTo PR

JoTo Purpose:

  • To make a significant impact on the economy and the news by helping businesses to get their messages into the media in volume regarding solutions, services and products that will help people and companies grow, expand and thrive.

JoTo Standard:

  • The JoTo PR standard is insistence that we get results.
  • It means caring about the client and not accepting reasons why results cannot be attained for a PR campaign, or any part thereof.
  • At JoTo PR, results can and will always be achieved.

Our Team:

Because JoTo PR is about broad future-building strategies and precise, timely PR handlings for businesses looking to establish themselves as thought leaders and increase market share, our team requirements are set to high standards of experience, professionalism, speed and flexibility. PR is about changing minds, creating opinions and generating new realities that can take your business to expanded levels of acceptance in your market.

Below is the team that runs our bevy of experienced PR writers who specialize in healthcare, finance, business, IT (to name a few). These veteran writers have a passion for penetrating markets and disrupting the noise to make sure our clients’ stories gets out there. This team also houses a 30+ year veteran editor that lets nothing slip through the cracks, a market research specialist and surveyors who leave no piece of data not known and a social media team who knows the difference between tweeting because they ‘feel like it’ and how to engage with an audience on all their touchpoints.

Every piece of your campaign is planned, managed and overseen by this elite team of communication specialists.

This team can take you where you want to go.

Ashley Richardson, VP Operations: “Overachievement” is not a word in Ashley’s vocabulary. Ashley completed her undergrad at the University of South Florida with a B.A. in Mass Communications with a focus on PR. After interning in the media relations department of the Tampa Bay Museum of Science and Industry she started as a full-time writer for JoTo PR and worked her way up to her current position. She knows performance standards can always be pushed further and when they are, bigger games abound.

From her years of experience, Ashley oversees Project Management and runs the Media Relations Department proficiently and hammers in products. When she isn’t wheeling and dealing with the media, she’s practicing MMA… so don’t get on her bad side.

Scott Roberts, Tactical Strategist:  And avid snow skier – works directly under the Chief Anti- PR Strategist, Karla Jo Helms, to ensure all tactical steps of clients’ strategies are moving the clients through stages of ROI swiftly and with no fail. Scott graduated from the State University of New York at Cortland with a B.A. in Communications with a concentration in Media Production.  He spent three internships working on the New York Jets Public Relations staff, and another working as a member of the NFL’s Super Bowl XLIX Public Relations staff.  He also spent time working as a member of the Tampa Bay Buccaneers Public Relations Game Day staff. If there’s a way to get your brand out there, Scott’s already thought of three additional ways to add on to it. Your company’s growth is the name of the game and Scott knows all the rules.

Samantha Roetman, PR Project Manager Keeps all PR deliverables 100% delivered on time. She graduated from Hamline University with a B.A. in Communications and Psychology while interning with Allied Integrated Marketing as a 20th Century Fox intern handling all the of the publicity and promotion for their new movies. Sami grew up with an entrepreneurial father and learned at a young age the means of “bootstrapping” and putting in excellent work to achieve greatness in results. Samantha keeps things running smoothly and puts out fires before they have a chance to get out of hand. There will be bumps and bruises along the way but Samantha is there to steer the ship back on course. We’re also convinced she’s the daughter of Poseidon as she spends pretty much all of her free time on the water.